Senior ConsultantBACK TO OUR TEAM
As a Consultant, Pany works on Blue Latitude Health’s global prostate cancer account, as well as other Regional and local pharma business.
Pany has a passion for bringing products to market that fulfil unmet needs for patients. By analysing insight and taking a customer-centric view, he develops winning strategies that help clients navigate the complexity of healthcare.
His projects include brand planning, competitive differentiation strategy, development of marketing and sales tools, and launch readiness support. He has been a finalist in the British Healthcare Business Intelligence Association’s Analyst of the Year competition for two consecutive years.
Previously Pany worked in strategic marketing at GE Healthcare, with projects ranging from building sales targeting models, to creating personas, and developing stakeholder maps.
Outside of work he can often be found watching the football, or trying to learn something new – most recently, how to build drones.