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Perspective: the patient editionIn this issue of Perspective magazine, we explore how the industry can place a greater emphasis on patient-centricity, and how pharmaceutical companies are working with patients across the product lifecycle to develop therapies that better serve their unmet needs.READ MORE
Launch Excellence 2020In this publication, we explore what makes a successful pharma launch from developing insight that drives behaviour change to lean launches and multi-indication launches, as well as an evaluation of the CAR-T market.READ MORE
Customer experience: shaping digital healthcareCheck out this issue of ‘Perspective’ to learn about the world of digital healthcare, and how pharma is utilising modern technologies to enhance treatment and improve patient and stakeholder outcomes.READ MORE
Precision medicine from concept to clinicIn our latest edition of ‘Perspective’ magazine, we examine the challenges and opportunities for several stakeholders impacted by the dawn of precision medicineREAD MORE
Achieving launch excellenceOur white paper gives you exclusive insights, tools and tips for achieving launch excellence in the challenging healthcare markets of todayREAD MORE
The power of insightUnderstanding your customer, their needs and drivers is the key to creating a successful brand, product or service. Our insight and CX team gives you practical tools and tips that you can take away and use today.READ MORE
Beyond the MoleculeJames Atherton and Martin Brass speak with industry pioneers to learn how they developed ground-breaking innovations. They chart the highs and lows, successes and failures, to map the never before told journey from concept to clinic.Listen
Inspiring future markets
Engaging physicians during COVID-19Senior Consultant Pany Koizi outlines five principles for engaging with physicians during the pandemic.
Two accelerated launches, one client and agency joint team, striving for the same goals! During a very challenging and exciting period, we have developed great initiatives, assets and projects that we shared with the EMEA region and Global.
We came with an isolated opportunity but we’ve come away with an amazing, stand-out campaign. From the off, we felt in the hands of experts and were blown away with the concepts they came up with.
Blue Latitude’s experienced team collaborated with us to develop a workshop concept that has Informed and inspired our ambassadors and brand teams, ensuring our Mobile Health Manager is accessible to the greatest number of patients in need of support in taking their medications.
The re-design resulted in a patient and carer-centric website. The website now acts as a mechanism to engender behaviour change by empowering patients and carers with the confidence to visit and create a partnership with their HCP.
The implementation of the sequencing strategy, particularly The Guide is the best tool that I have seen developed - ever- in the Hematology, indeed the Oncology franchise.
Blue Latitude Health has worked tirelessly for the past 5 years to undertake the research, strategy, service design development, measurement and internal capability training to achieve our vision of providing medical information at the point of need.
Amazing! We delivered our plan and got rave reviews!!! Another very successful brand planning project. It's great working with you and your team!
We couldn't have done this without BLH’s expertise and patience! The brand teams are now really searching for data to prove and validate hypotheses to get under the skin of customer behaviours.
Your team delivered across the board – from the global strategy right through to the meticulous way you assisted with the affiliate roll-out.
Your collaborative approach bought the best out of our cross-functional teams and you delivered an actionable multichannel planning framework and tools based on extensive industry experience and subject matter expertise.
The marketing network meeting you arranged, for the launch of the new indication was highly valuable, strategically and also on a practical level, bringing the product to life. Additionally, it was fun! What more could one want?
Great research and another excellent workshop delivering clear actions. This work will be best practice across the organisation.