Introducing Blue Latitude Health - a new breed of creative marketing consultancy
Blue Latitude Health|13th January 2016
Blue Latitude Health is repositioning to consolidate our position in the healthcare sector and better communicate our full service offering
Founded in 2003 by Fred Bassett and Martin Brass, Blue Latitude Network started as one of the UK's first strategic digital consultancies; providing advice on how to engage customers through newly established digital channels. The business quickly expanded its services to the healthcare sector, providing strategic marketing services across all channels on regional and international campaigns. By 2010, Blue Latitude Network was working with some of the most influential healthcare brands in the world. From 2016, we have taken the decision to focus our business on serving that sector and addressing the unique challenges and environment faced by healthcare and pharma companies.
Our combination of heritage, approach, and capabilities (insight, strategy, customer experience, and creative services) give Blue Latitude Health a unique perspective in healthcare marketing. It means we're ideally placed to unlock the potential in products and services that save and transform lives. From our consultancy background, we're used to seeing marketing as part of the wider landscape; developing brand strategies for our clients that add true value and designing experiences to genuinely engage customers. We also work to facilitate the organisational change within companies, ensuring alignment and ongoing success.
The services we offer are:
Fred Bassett, Co-founder and Head of Strategy, said:
We are very excited to officially launch our new corporate identity with a name that aligns with our company’s value proposition. Blue Latitude Health has a unique position in the healthcare marketing sector. Clients come to us for forward thinking – a visionary outlook that’s redefining expectations of effectiveness.
Martin Brass, Co-founder and Managing Director, added:
In Blue Latitude Health, growth is seen as the result of doing the right things: attracting and retaining excellent professionals and providing reliable, value-adding services to our clients. And because the company remains fully independent – owned and run by the founders – all of our practices focus on becoming both the ‘employer of choice’ for competent, ambitious professionals and the ‘consultant of choice’ for clients.
Based in central London and servicing global organisations, Blue Latitude Health now employ 50 permanent members of staff. We are expanding to 70 employees by the end of 2016, and currently hiring across all teams.
