Introducing Blue Latitude Health - a new breed of creative marketing consultancy

Blue Latitude Health|13^th January 2016

Blue Latitude Health is repositioning to consolidate our position in the healthcare sector and better communicate our full service offering

Founded in 2003 by Fred Bassett and Martin Brass, Blue Latitude Network started as one of the UK's first strategic digital consultancies; providing advice on how to engage customers through newly established digital channels. The business quickly expanded its services to the healthcare sector, providing strategic marketing services across all channels on regional and international campaigns. By 2010, Blue Latitude Network was working with some of the most influential healthcare brands in the world. From 2016, we have taken the decision to focus our business on serving that sector and addressing the unique challenges and environment faced by healthcare and pharma companies.

Our combination of heritage, approach, and capabilities (insight, strategy, customer experience, and creative services) give Blue Latitude Health a unique perspective in healthcare marketing. It means we're ideally placed to unlock the potential in products and services that save and transform lives. From our consultancy background, we're used to seeing marketing as part of the wider landscape; developing brand strategies for our clients that add true value and designing experiences to genuinely engage customers. We also work to facilitate the organisational change within companies, ensuring alignment and ongoing success.

The services we offer are:

• Marketing process development
• Capability building and training
• Lifecycle management
• Positioning and messaging
• Multichannel strategy and planning
• Creative design and execution
• Service design and delivery
• User experience design and delivery
• Measurement and optimisation 

Fred Bassett, Co-founder and Head of Strategy, said:

Martin Brass, Co-founder and Managing Director, added: 

Based in central London and servicing global organisations, Blue Latitude Health now employ 50 permanent members of staff. We are expanding to 70 employees by the end of 2016, and currently hiring across all teams.