Come to work with me: a typical day as Head of Brand Strategy

Jenna Earl|10th April 2018

Jenna Earl is Head of Brand Strategy at Blue Latitude Health

I joined Blue Latitude Health (BLH) in 2015 as a Brand Planner, before progressing to Head of Brand Strategy in 2016.

My career path hasn’t been typical. Like a lot of people, I didn’t really know what I wanted to do once I left school so instead of going to university I went straight into the world of work. I’ve always been interested in healthcare so I started out as a receptionist for a healthcare agency before joining the client services team. Then I made the transition to strategic planning about 7 years ago.

I’m a morning person so I wake up at 6:45 am and I’ll be at my desk by 8:45. I like to get in early to start on the day’s work as I’m much more productive at the beginning of the day. On my way to work, I usually grab a fruit pot and coffee and listen to a podcast. At the moment, my favourites are ‘The New Yorker Radio Hour’ and Malcolm Gladwell’s ‘Revisionist History’.

Once I’m in the office, I check my emails and Slack messages (our internal instant messenger tool) and then I take a look at my diary for the day.

“Unlike other agencies where planners are focused on building a bridge between brand strategy and execution… we get to work across the whole end-to-end process, which is really rewarding”

My typical day will be a mix of internal meetings, client calls, and project work. BLH is a great place to work if you’re interested in strategy. We are fortunate to collaborate with some great organisations and brands to solve complex strategic challenges.

Unlike other agencies where planners are focused on building a bridge between brand strategy and execution, the work that we do is much broader and deeper. We get to work across the whole end-to-end process, which is really rewarding.

As my role covers all of our brand engagements, I’m lucky to work closely with many of our amazing consultants, as well as other capabilities including Client Services, Creative and Customer Experience (CX). We have a very collaborative culture at BLH so I frequently catch up with other team members face to face or via slack.

“Visiting Bangkok last month to develop a workshop was pretty great… the food was incredible”

There have been far too many highlights to choose just one. For me, the most memorable moments have been witnessing the consulting team grow and successfully tackle some seriously complex problems. We pride ourselves on only hiring incredible, curious people into the consulting team and it shows.

Having said that, visiting Bangkok last month to develop a workshop was pretty great. I hadn’t been to Thailand before and we had a free afternoon after our workshop so we got to see some of the sights. The food there was incredible.

I live outside of London so I like to enjoy the city after work by going for drinks with the team or dinner with friends. If I’m not making the most of the city, I’ll be at home with my dogs and a good box set before heading to bed at 11.00pm.

At Blue Latitude Health we go above and beyond for our industry-leading clients, are you up for the challenge? Find out about our current roles in London and New York.

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