To solve this problem, we conducted behaviour psychology workshops and intense sales team training courses. Here’s what we did:
- Created and presented a keynote at the launch summit on leveraging behavioural psychology and the value of customer centricity to address the challenges
- Developed and ran a workshop for senior European management to help them apply the principles to their customers’ prescribing behaviour
- Created a training course for the sales teams based on the keynote and workshop material.
The presentation aligned 90 leaders across the company. It helped them focus on customer-centricity and showed them how this can drive behaviour change for a vaccine launch in a highly competitive market.
The principles of the presentation were effectively embedded through the workshop and training.