The 2017 trends issue of Perspective magazine is live
|9th January 2017
At the beginning of each year, we take a look at the trends and key topics for healthcare and pharma for the year ahead. In 2017, rather than touch lightly on ‘top trends’ for the year, we’ve taken a deeper dive into an issue that is going to have a profound, lasting impact on the industry: the evolving role of the expert in healthcare.
In this issue, we’ll cover:
- How the role of healthcare professionals is affected by the advancement of artificial intelligence and supportive technologies
- The rise of the patient expert and the systematic barriers to innovation in healthcare
- How influencer marketing can help healthcare and pharma organisations to better reach the right customers in new ways
- What the changing role of the expert relationship in healthcare means for patients and customer-centricity
- How precision medicine is shaping the evolution of what it means to be a healthcare professional in the 21st century
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My MS journey: one patient's search for innovation
|18th April 2019
David Lazarus charts his journey from initial MS diagnosis in 1990 to his experience participating in innovative clinical trials, along with his advice for other patients.
MIT reveals new pill to deliver insulin
|10th April 2019
A new MIT research project, sponsored by Novo Nordisk, is aiming to deliver insulin orally with a pill that releases medicine in the stomach lining. Dina Patel interviews the team and reveals the innovative engineering behind the pill.
The problem with the ‘recovery’ conversation in mental health
|4th April 2019
Account Executive Loredana Gogoescu discusses the impact our language can have on people experiencing mental illness, and asks if terms such as 'recovery' are appropriate.