The 2017 trends issue of Perspective magazine is live

Blue Latitude Health|9th January 2017

At the beginning of each year, we take a look at the trends and key topics for healthcare and pharma for the year ahead. In 2017, rather than touch lightly on ‘top trends’ for the year, we’ve taken a deeper dive into an issue that is going to have a profound, lasting impact on the industry: the evolving role of the expert in healthcare.

 

In this issue, we’ll cover:

  • How the role of healthcare professionals is affected by the advancement of artificial intelligence and supportive technologies
  • The rise of the patient expert and the systematic barriers to innovation in healthcare
  • How influencer marketing can help healthcare and pharma organisations to better reach the right customers in new ways
  • What the changing role of the expert relationship in healthcare means for patients and customer-centricity
  • How precision medicine is shaping the evolution of what it means to be a healthcare professional in the 21st century

 

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If our patients are diverse, why are clinical trials so white?

Ling Song|22nd June 2020

Despite facing worse health outcomes, minority populations are often left out of clinical trials and miss the opportunity to participate in life-saving research. Associate Consultant Ling Song explores this issue and calls for the pharmaceutical industry to change its approach.

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How to run an engaging virtual workshop

Blue Latitude Health|15th June 2020

Our strategic consultants give their top tips for running an engaging virtual workshop. 

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Engaging physicians during COVID-19

Pany Koizi, Natasha Cowan|9th June 2020

COVID-19 has drastically changed the lives of healthcare professionals. They are emotionally and physically drained and under huge amounts of pressure. They also need pharma’s help. Senior Consultant Pany Koizi outlines five principles for engaging with physicians during the pandemic.

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