The 2017 trends issue of Perspective magazine is live
|9th January 2017
At the beginning of each year, we take a look at the trends and key topics for healthcare and pharma for the year ahead. In 2017, rather than touch lightly on ‘top trends’ for the year, we’ve taken a deeper dive into an issue that is going to have a profound, lasting impact on the industry: the evolving role of the expert in healthcare.
In this issue, we’ll cover:
- How the role of healthcare professionals is affected by the advancement of artificial intelligence and supportive technologies
- The rise of the patient expert and the systematic barriers to innovation in healthcare
- How influencer marketing can help healthcare and pharma organisations to better reach the right customers in new ways
- What the changing role of the expert relationship in healthcare means for patients and customer-centricity
- How precision medicine is shaping the evolution of what it means to be a healthcare professional in the 21st century
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Empowered patients: shaking the foundations of healthcare
|16th August 2019
Precision medicine represents a new paradigm in healthcare.This new approach to treating and preventing disease views the patient holistically, analysing their genes, environment and lifestyle, and using this information to make a more accurate treatment decision. Here we discuss the barriers, opportunities and potential outcomes of the precision medicine era in healthcare.
A uniquely English genomic medicine service
|26th July 2019
The UK National Health Service is developing one standardised approach to embedding precision medicine across the whole of England. Blue Latitude Health speaks to Dr Tom Fowler, Deputy Chief Scientist and Director of Public Health at Genomics England, to find out how the NHS is achieving this goal.
Diagnosing the lag in neuropsychiatric treatments
|16th July 2019
The number of mental health research programmes in larger drug firms has shrunk by 70% in the past decade. Blue Latitude Health Senior Associate Consultant Sana Rahim explores this drop in investment and explains why developing a market-orientated model is vital for making progress.