The 2017 trends issue of Perspective magazine is live
|9th January 2017
At the beginning of each year, we take a look at the trends and key topics for healthcare and pharma for the year ahead. In 2017, rather than touch lightly on ‘top trends’ for the year, we’ve taken a deeper dive into an issue that is going to have a profound, lasting impact on the industry: the evolving role of the expert in healthcare.
In this issue, we’ll cover:
- How the role of healthcare professionals is affected by the advancement of artificial intelligence and supportive technologies
- The rise of the patient expert and the systematic barriers to innovation in healthcare
- How influencer marketing can help healthcare and pharma organisations to better reach the right customers in new ways
- What the changing role of the expert relationship in healthcare means for patients and customer-centricity
- How precision medicine is shaping the evolution of what it means to be a healthcare professional in the 21st century
Click the button below to enter your details and receive your free digital copy.
Designing a global digital patient services platform
|22nd January 2020
Within our customer experience capability at Blue Latitude Health, our UX researchers and designers are tasked with understanding customer and client needs. Recently, a client required a centralised system to drive the development and deployment of data-driven patient services. Here, we explain the process of developing this platform.
Digital therapeutics and their impact on society
|14th January 2020
Head of Customer Experience Elisa del Galdo explores how healthcare technology can help chronic disease patients and asks what makes a good digital therapeutic?
Life with multiple myeloma - why I'm a lucky man living the dream
|18th December 2019
Multiple myeloma patient Bob Munro explains what it's like to live with the rare blood cancer and how his diagnosis led him on the journey of a lifetime – cycling from London to the Arc de Triomphe.