How We Think - Innovation

These are the posts from the How we think section that have been tagged with Innovation.

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Is the future of pharma marketing in our DNA?

Mark Assenti|17th February 2014

Customer data is collected and used by almost every marketing department globally to better target audiences, so is it now time to take the next step, and add DNA to the pharma marketing mix? Mark Assenti explores the ethical and scientific issues behind genetic marketing.

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