Perspective on the power of insight
|4th April 2018
How well do you know your customers?
Good insight gives you the tools to create innovative products and services that meet customers' needs at the point of need, transforming lives. However, many organisations find distilling large swathes of data into meaningful insights challenging.
At Blue Latitude Health insight sits at the heart of everything we do, which is why we’ve devoted the latest issue of our 'Perspective' magazine to its mighty power.
We have gathered our in-house experts and distilled their wisdom into tools, tips, and practical guidance to help you harness the power of insights for your brand.
Download the magazine to learn:
- The definition of insight
- Tools for easily bringing your research to life
- How to turn data into brand strategy
- Simple digital analytics tools to take your research to the next level
- Why social media is crucial for understanding your market
- 7 tips for user testing
- The art of storytelling for brands
- How to change behaviours using customer journeys
- A top tool for creating personalised campaigns
- The secret behind true innovation – it's not what you think.
Designing a global digital patient services platform
|22nd January 2020
Within our customer experience capability at Blue Latitude Health, our UX researchers and designers are tasked with understanding customer and client needs. Recently, a client required a centralised system to drive the development and deployment of data-driven patient services. Here, we explain the process of developing this platform.
Digital therapeutics and their impact on society
|14th January 2020
Head of Customer Experience Elisa del Galdo explores how healthcare technology can help chronic disease patients and asks what makes a good digital therapeutic?
Life with multiple myeloma - why I'm a lucky man living the dream
|18th December 2019
Multiple myeloma patient Bob Munro explains what it's like to live with the rare blood cancer and how his diagnosis led him on the journey of a lifetime – cycling from London to the Arc de Triomphe.