Perspective on the power of insight
|4th April 2018
How well do you know your customers?
Good insight gives you the tools to create innovative products and services that meet customers' needs at the point of need, transforming lives. However, many organisations find distilling large swathes of data into meaningful insights challenging.
At Blue Latitude Health insight sits at the heart of everything we do, which is why we’ve devoted the latest issue of our 'Perspective' magazine to its mighty power.
We have gathered our in-house experts and distilled their wisdom into tools, tips, and practical guidance to help you harness the power of insights for your brand.
Download the magazine to learn:
- The definition of insight
- Tools for easily bringing your research to life
- How to turn data into brand strategy
- Simple digital analytics tools to take your research to the next level
- Why social media is crucial for understanding your market
- 7 tips for user testing
- The art of storytelling for brands
- How to change behaviours using customer journeys
- A top tool for creating personalised campaigns
- The secret behind true innovation – it's not what you think.
Maximising the commercial potential of the pharmaceutical pipeline
|3rd April 2020
Decisions made early in the drug development process can define the limits of what’s possible for products and portfolios. So, why aren’t commercial teams always involved in these early conversations? In this Q&A we deep dive into early stage strategy, including how to break down these siloes and rethink drug development and clinical trial design.
In-progress treatments for COVID-19: an attempt to simplify things
|27th March 2020
Senior Associate Consultant, Manos Mastorakis, takes a look at a number of COVID-19 drugs that are already registered in clinical trials, providing analysis aiming to simplify the current landscape.
Why I became a multiple myeloma patient advocate
|6th March 2020
BLH speaks to MM patient advocate, Peter McCleave, to find out how he has fought to remain positive throughout his treatment journey while simultaneously leading a successful campaign to get more people to sign up to be a blood stem cell donor.