Perspective on the power of insight
|4th April 2018
How well do you know your customers?
Good insight gives you the tools to create innovative products and services that meet customers' needs at the point of need, transforming lives. However, many organisations find distilling large swathes of data into meaningful insights challenging.
At Blue Latitude Health insight sits at the heart of everything we do, which is why we’ve devoted the latest issue of our 'Perspective' magazine to its mighty power.
We have gathered our in-house experts and distilled their wisdom into tools, tips, and practical guidance to help you harness the power of insights for your brand.
Download the magazine to learn:
- The definition of insight
- Tools for easily bringing your research to life
- How to turn data into brand strategy
- Simple digital analytics tools to take your research to the next level
- Why social media is crucial for understanding your market
- 7 tips for user testing
- The art of storytelling for brands
- How to change behaviours using customer journeys
- A top tool for creating personalised campaigns
- The secret behind true innovation – it's not what you think.
Empowered patients: shaking the foundations of healthcare
|16th August 2019
Precision medicine represents a new paradigm in healthcare.This new approach to treating and preventing disease views the patient holistically, analysing their genes, environment and lifestyle, and using this information to make a more accurate treatment decision. Here we discuss the barriers, opportunities and potential outcomes of the precision medicine era in healthcare.
A uniquely English genomic medicine service
|26th July 2019
The UK National Health Service is developing one standardised approach to embedding precision medicine across the whole of England. Blue Latitude Health speaks to Dr Tom Fowler, Deputy Chief Scientist and Director of Public Health at Genomics England, to find out how the NHS is achieving this goal.
Diagnosing the lag in neuropsychiatric treatments
|16th July 2019
The number of mental health research programmes in larger drug firms has shrunk by 70% in the past decade. Blue Latitude Health Senior Associate Consultant Sana Rahim explores this drop in investment and explains why developing a market-orientated model is vital for making progress.