Perspective on the power of insight
|4th April 2018
How well do you know your customers?
Good insight gives you the tools to create innovative products and services that meet customers' needs at the point of need, transforming lives. However, many organisations find distilling large swathes of data into meaningful insights challenging.
At Blue Latitude Health insight sits at the heart of everything we do, which is why we’ve devoted the latest issue of our 'Perspective' magazine to its mighty power.
We have gathered our in-house experts and distilled their wisdom into tools, tips, and practical guidance to help you harness the power of insights for your brand.
Download the magazine to learn:
- The definition of insight
- Tools for easily bringing your research to life
- How to turn data into brand strategy
- Simple digital analytics tools to take your research to the next level
- Why social media is crucial for understanding your market
- 7 tips for user testing
- The art of storytelling for brands
- How to change behaviours using customer journeys
- A top tool for creating personalised campaigns
- The secret behind true innovation – it's not what you think.
Does your pre-launch strategy really drive behaviour change?
|16th October 2019
One of the most interesting parts of a pharmaceutical launch is delving into the minds of stakeholders to understand why they behave in the way that they do. Blue Latitude Health Insight Consultant, Dorrotya Okros, examines how we use these insights to understand customers decision making behaviour, in order to make smarter business decisions.
Digitalising healthcare: what can the NHS learn from other industries?
|11th October 2019
Expensive digital solutions are often disregarded because they do not work well for the end user. Account Manager Fiona Grace explores this challenge and reveals the stories of innovation we can all learn from.
UK vs US: what makes a successful immunisation programme?
|3rd October 2019
Emily Macdonald calls on her experience as a public health nurse specialising in the prevention of infectious disease in both the US and UK, to explore the differences between immunisation programmes in the two countries. She explores the challenges, opportunities for improvement, and asks why vaccination rates are falling.