Perspective on the power of insight

Blue Latitude Health|4th April 2018

How well do you know your customers?

Good insight gives you the tools to create innovative products and services that meet customers' needs at the point of need, transforming lives. However, many organisations find distilling large swathes of data into meaningful insights challenging.

At Blue Latitude Health insight sits at the heart of everything we do, which is why we’ve devoted the latest issue of our 'Perspective' magazine to its mighty power.

We have gathered our in-house experts and distilled their wisdom into tools, tips, and practical guidance to help you harness the power of insights for your brand.

Download the magazine to learn:

  • The definition of insight
  • Tools for easily bringing your research to life
  • How to turn data into brand strategy
  • Simple digital analytics tools to take your research to the next level
  • Why social media is crucial for understanding your market
  • 7 tips for user testing
  • The art of storytelling for brands
  • How to change behaviours using customer journeys
  • A top tool for creating personalised campaigns
  • The secret behind true innovation – it's not what you think. 

My MS journey: one patient's search for innovation

Guest Blogger|18th April 2019

David Lazarus charts his journey from initial MS diagnosis in 1990 to his experience participating in innovative clinical trials, along with his advice for other patients.

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MIT reveals new pill to deliver insulin

Dina Patel|10th April 2019

A new MIT research project, sponsored by Novo Nordisk, is aiming to deliver insulin orally with a pill that releases medicine in the stomach lining. Dina Patel interviews the team and reveals the innovative engineering behind the pill. 

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The problem with the ‘recovery’ conversation in mental health

Loredana Gogoescu|4th April 2019

Account Executive Loredana Gogoescu discusses the impact our language can have on people experiencing mental illness, and asks if terms such as 'recovery' are appropriate. 

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