How we think - Archive
July 2015

Here are all the posts from the How we think section that were published in July 2015. If you don’t see the post you’re looking for here, try our search feature or looking in the tags index.

These archives are only from the How we think section, if you’re looking for the archive for our company news page, click here.

stock-photo-woman-typing-keyboard-desk-writing

Back to Basics: Designing digital patient services

Elisa del Galdo|2nd July 2015

Head of Customer Experience Elisa del Galdo talks through the key considerations for pharma companies when designing and delivering digital patient services from a customer experience perspective.

read more

one-way-road-sign-sepia-tone-photo

How to nail pre-launch positioning in pharma

Matt Bolton|22nd July 2015

Recently, we’ve worked across multiple brands in oncology on launch and pre-launch strategy, which raises a unique set of challenges in a competitive and highly regulated market. Matt Bolton, Head of Commercial, takes us through the three key points to keep in mind when developing a pharmaceutical pre-launch positioning strategy.

read more