How we think - Archive
April 2016

Here are all the posts from the How we think section that were published in April 2016. If you don’t see the post you’re looking for here, try our search feature or looking in the tags index.

These archives are only from the How we think section, if you’re looking for the archive for our company news page, click here.

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Insight for strategy that delivers

Martine Leroy, Matt Bolton|5th April 2016

Healthcare is changing. Developments in treatments are taking place faster than ever, more stakeholders are involved in making decisions around treatments, and these stakeholders have different, sometimes conflicting needs. In this context, insight is key to effective marketing in meeting the challenge to deliver value to an ever-broadening range of stakeholders.

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Measurement and optimisation for digital marketing success in the pharmaceutical industry

Jiayi Chen|8th April 2016

In this article, Associate Consultant Jiayi Chen explains why you need a measurement plan for your digital marketing efforts, and the key steps and common issues in developing a measurement framework for assessing digital marketing success.

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Client relationships in the ever-changing marketing landscape

Ben Routley|13th April 2016

To get a deeper understanding of how Blue Latitude Health approaches client relationships in the ever-changing marketing landscape, we interviewed Ben Routley, Client Lead across our Agency of Record brands. Here, he talks about what the secret to building long-lasting relationships is.

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benefits-international-client-workshops-Blue-Latitude-Health

What are the benefits of running workshops for international teams?

Frances Hendry|22nd April 2016

Senior Associate Consultant Frances Hendry takes a deeper look at the benefit of workshops and how clients can use them as a tool to develop cross-functional alignment, reach ideas, and define projects more quickly. 

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Understanding-personas-healthcare-Blue-latitude-Health_icons

Understanding personas for healthcare

Martine Leroy|29th April 2016

In this article, Head of Insight Martine Leroy tackles the persona. Here, she breaks down for us what a persona is in the context of customer-centric design, and addresses some frequently asked questions about these and other tools used for improving customer engagement.

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