Download the Article: 'Regional campaigns: Improving local uptake while staying on-message'

Localising global and regional campaigns is a challenge all global organisations face. However, for healthcare brands, it can be even more challenging because local regulations and systems can be so variable and complicated. Account Director Dolan Desai talks us through five core considerations that will allow you to maximise impact across a region through coherent execution.

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Fishawack Health launches Delta Magazine

Our parent company Fishawack Health has launched a new magazine with a first issue unpacking rare disease.

In the precision medicine era, the line between products and services is blurred

Precision and personalised medicines are more than products, they are services in their own right. So, how should pharma approach this uncharted territory to ensure targeted therapies work for patients?

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