In this article, Associate Consultant Jiayi Chen explains why you need a measurement plan for your digital marketing efforts, and the key steps and common issues in developing a measurement framework for assessing digital marketing success.
We’re posting all new articles on our parent website fishawack.com
Our parent company Fishawack Health has launched a new magazine with a first issue unpacking rare disease.
Precision and personalised medicines are more than products, they are services in their own right. So, how should pharma approach this uncharted territory to ensure targeted therapies work for patients?