As Head of Insight, Martine uses her expertise in researching and understanding people’s behaviour and motivations, to guide effective innovations and solutions.
Her day-to-day work involves leading market and customer research, supporting service design, and applying behavioural models and behavioural economics thinking to achieve precise and differentiating insights.
With 28 years of experience in international healthcare market research, Martine brings an unparalleled depth and breadth of expertise to Blue Latitude Health. She has previously worked with major international market research agencies and consultancies including GfK NOP and Datamonitor.
When she’s not working, you’ll find Martine out rambling, especially anywhere with a forest – she’s a literal tree hugger. She also uses her downtime to keep learning, diving into continuous professional training on behavioural sciences and neuromarketing, as well as online courses on healthcare related topics and data analytics.
