Janssen extends the Blue Latitude contract for strategic marketing services to the EMEA region

Blue Latitude Health|16th September 2015

Following a successful partnership, Janssen has reappointed Blue Latitude to provide strategic marketing support and services to the company’s brand teams in the EMEA region.

We are pleased to announce that Blue Latitude have been reappointed to provide Janssen with strategic support and creative marketing services for their brand teams in the EMEA region. Following this renewed three year contract, we will continue our successful partnership with Janssen, offering our full breadth of services across a wide range of therapy areas. Talking about the partnership, leadership from both companies had the following to say;

 

“This new strategic relationship is an extension of our already successful partnership with Blue Latitude, as they have demonstrated a solid knowledge of our marketing needs alongside strong strategic thinking, energy and creativity. We very much look forward to continuing to work with Blue Latitude to take our marketing strategy to the next level.” -  Wayne Atherden, Procurement Director Commercial Services at Janssen

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“We are absolutely thrilled to extend our partnership with Janssen to include their brand teams in the EMEA region and start offering our full range of strategic marketing services. At Blue Latitude, we work with clients to provide answers and give marketers confidence to undertake multichannel and creative solutions that truly change behaviour and optimise performance.” - Martin Brass, Co-founder and Managing Director at Blue Latitude

 

About Janssen

The Janssen Pharmaceutical Companies of Johnson & Johnson are dedicated to addressing and solving the most important unmet medical needs of our time, including oncology (e.g., multiple myeloma and prostate cancer), immunology (e.g., psoriasis), neuroscience (e.g., schizophrenia, dementia and pain), infectious disease (e.g., HIV/AIDS, hepatitis C and tuberculosis), and cardiovascular and metabolic diseases (e.g., diabetes). Driven by a commitment to patients, Janssen develops sustainable, integrated healthcare solutions by working side-by-side with healthcare stakeholders, based on partnerships of trust and transparency. For their latest news, follow Janssen on Twitter: @JanssenEMEA.  

To hear more about our work as an Agency of Record, get in touch with Head of Commercial Matt Bolton at matt.bolton@bluelatitude.net.

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