BLH support COVID-19 organ donation campaign 'HOME IS WHERE THE HEART IS'
|13th May 2020
Many of the world’s leading artists and illustrators are joining together to support organ donation with a project called Heart at Home.
The project created by Awesonova and supported by Blue Latitude Health, part of Fishawack Health, and many leading illustration agencies, ask artists and the public to create, donate and share their ‘Works of Heart’ to encourage the organ donation conversation.
Some of the UK’s best-loved illustration talent is involved, from Shotopop to Sean Longcraft, Marco Oggian to Hennie Haworth. They have created ‘Works of Heart’ which are being shared on social media with the hashtag #HeartAtHome and are free to download and share at HeartAtHome.org
The campaign is backed by the NHS blood and transplant service and a collection of organ donation charities led by Live Life Give Life. It is supporting the transplant community who are listed as the most vulnerable to Coronavirus by the government.
“While we’re all inside, it’s a good time to remember that it’s what’s inside that counts. We’re encouraging everyone to stay home, get creative and have the organ donation conversation.” Roydon Tuner, Creative Director, Awesonova
By saying ‘thank you’ to the public for staying at home and encouraging everyone to share their organ donation decisions while in lockdown, it aims to overcome the biggest barrier to donation – not understanding your loved one's wishes. From May 20th the organ donation system in England is changing to an opt-out system, but it will still be crucial to have these conversations.
“79% of the population support organ donation, but we need to share our decision. While we are at home with loved ones, there’s no better time to have that conversation. This project is a fun and creative way to start it.” Jamie Thompson, Associate Creative Director, Blue Latitude Health
The full range of professional ‘Works of Heart’ is available to view and download at HeartAtHome.org
Follow the campaign on social media:
Facebook: /LLTGL
Twitter: @LLTGL
Instagram: @livelifegivelifeuk
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