We delivered an end-to-end EMEA multichannel campaign for a client operating in a highly competitive landscape; from comprehensive research to distinctive, strategy-led creative.
We performed a gap analysis and internal research across EMEA countries to understand key stakeholders and learnings to date.
We undertook research and developed learning journeys for haematologist, pharmacist and payer; setting out beliefs, perceptions, and behaviours for new treatments.
We simplified existing segmentation to deliver a clear framework, strategy and engagement plan for key stakeholders.
We developed distinctive creative and resonant key messages - unbranded and branded - tailored to context and needs, that worked across channels within EMEA.
We iteratively developed an asset library for all marketing materials, with localisation guidance.
We staged a high-energy internal event for sales teams to launch the new campaign, brand positioning, messaging and strategy.