Case Studies

Changing behaviours

Our work is underpinned by expert research and insight into customer behaviours. From empowering patients to providing innovative multichannel solutions and skilful product launches, we create work that makes an impact.

How we made blood cancer visible

Creating a hard-hitting and informative creative campaign to grow awareness about blood cancer

Inspiring future marketers

How we helped encourage a new mindset and approach to learning through inspirational- and example-driven content, pushing the boundaries in defining initiatives with vendors.

Preparing for a global launch of a prostate cancer product

Aligning global and local teams with a bespoke market guidebook for early stage brand planning

Brand planning for a US-based diabetes brand

Improving cross-team collaboration and delivering a highly competitive integrated business plan for a recently launched diabetes product.

Orello

Empowering carers and prostate cancer patients with a service that meets their emotional and psychological needs.

Launching an HCP portal in Europe

Providing end-to-end service from launch to promotion and optimisation of the portal across multiple brands.

A digital portal to meet customers' needs across fifty markets

How we Launched a global HCP portal to meet the needs of internal and external customers.

Designing a novel platform for an immuno-oncology portfolio

How we gained a competitive advantage for an immuno-oncology portfolio by providing world-class customer and patient services, that are delivered efficiently and effectively worldwide.

Developing a digital service for dementia patients

Using innovative technology to support carers of dementia patients

Market repositioning exercise for a leading prostate cancer brand

Repositioning and re-launching to stave off increasing competition.

Lilly Medical Cascade

Researching, designing and implementing a groundbreaking system, which provides medical information quickly and at the point of need.

Inspiring behaviour change around paediatric vaccines

A customer-centric approach to change behaviour around prescribing vaccines to children.

Global positioning in a crowded oncology market

Developing global positioning for a prostate cancer product and building internal excitement with an ‘above-competitor’ positioning and launch strategy.