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|8th April 2014
This post was written for Blue Latitude Health by optimisation expert Alec Cochrane.
A few weeks ago, two hundred analytics folk from all industries met in London for MeasureCamp. Now in its fourth iteration, this unconference aims at getting large numbers of practitioners and experts together and then letting them present, discuss and debate their analytics knowledge with others in the community. The conference organisers, (including me), set up the venue, provide the sponsors, ensure everyone is fed and watered and - through strict timing - make sure the day runs smoothly whilst the participants provide all the content.
The rules are simple:
This year for the first time, we also organised a series of training courses for the day before the conference aimed at those with experience of analytics but looking to learn more. I ran a training course on business objectives and KPIs, where I took the users through the ways that Blue Latitude Health create a measurement framework by identifying business objectives, critical success factors, and KPIs.
In this methodology, the resulting KPIs directly relate to the things that the business is trying to achieve, rather than just ‘shoehorning’ metrics that the analytics tool produces, as a standard, into slightly obscured tactics. This not only allows you to show that your KPIs represent business value, but also highlight the ways that your company is achieving their objectives in a visual representation. This stops people from producing their own KPIs that don’t represent an overall business objectives, and can often help identify where tactics are missing the purpose of the organisation or just missing altogether.
|27th August 2020
Precision and personalised medicines are more than products, they are services in their own right. So, how should pharma approach this uncharted territory to ensure targeted therapies work for patients?
|28th July 2020
At the beginning of the COVID-19 Pandemic, Senior Account Executive Lauren Fernandes took a course at the London School of Hygiene and Tropical Medicine to better understand how the global response to the virus and to ensure we were best positioned to serve our clients during this challenging time. She shares the key learnings and why understanding the epidemiology of the disease is integral for fighting it.
|14th July 2020
Blue Latitude Health, and our parent company Fishawack Health, have developed exclusive intellectual property, processes and tools to ensure you’re engaging customers in the right way. View our service one-pagers below to find out how we can help solve your challenges whether you’re in a medical, brand, portfolio or an above brand role.