Downloadable Pack: Understanding Multiple Sclerosis

Blue Latitude Health, Guest Blogger|6th February 2019

Inside this downloadable pack, you’ll find a wealth of exclusive information on the way multiple sclerosis is commonly treated today. As well as areas of continuous improvement for the industry.

Read on for expert consultant Will Frostick’s analysis of the current and future treatment landscape. Discover how healthcare professionals make treatment decisions and their common misconceptions about the disease from Dr Tim Vollmer, one of America’s leading MS Specialist Neurologists. Learn about the patient journey from multi-awardwinning patient advocate Trishna Bharadia.

Don’t forget to check out our customer journey maps, which chart the patient and healthcare professional’s experience, from first symptoms to initial diagnosis and treatment. Blue Latitude Health is experienced in helping clients to develop products and services that save and transform lives, and the MS therapy area is no exception.

Does your pre-launch strategy really drive behaviour change?

Dorottya Okros|16th October 2019

One of the most interesting parts of a pharmaceutical launch is delving into the minds of stakeholders to understand why they behave in the way that they do. Blue Latitude Health Insight Consultant, Dorrotya Okros, examines how we use these insights to understand customers decision making behaviour, in order to make smarter business decisions.

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Digitalising healthcare: what can the NHS learn from other industries?

Fiona Grace|11th October 2019

Expensive digital solutions are often disregarded because they do not work well for the end user. Account Manager Fiona Grace explores this challenge and reveals the stories of innovation we can all learn from.

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UK vs US: what makes a successful immunisation programme?

Guest Blogger|3rd October 2019

Emily Macdonald calls on her experience as a public health nurse specialising in the prevention of infectious disease in both the US and UK, to explore the differences between immunisation programmes in the two countries. She explores the challenges, opportunities for improvement, and asks why vaccination rates are falling.

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