Three videos that will change the way you think about genomics

Natasha Cowan|19th February 2018

We have sourced three short videos, which illustrate the innovations transforming the healthcare sector in 2018. From CRISPR Cas9 to digital doppelgangers and the use of blockchain to protect patient’s genetic privacy, we’ve got your thirst for knowledge covered.

What it really looks like when CRISPR snips a strand of DNA

The CRISPR Cas9 gene-editing technique is an important breakthrough in the biotech world, but how does it actually work? Visual Science has developed an accurate 3D animation to demystify the cutting-edge tech and show you what DNA looks like when it’s being edited. 

 

How digital DNA could help you make better health choices

Imagine if you could know how a medication would impact your health before you put it in your body. Genomics researcher Jun Wang explains how he’s developing digital doppelgangers, which could change the way we think about health.

 

Genome on a Blockchain

Is blockchain another buzzword or could the tech help transform healthcare as we know it? Fortune speaks to the experts to learn how blockchain works and, in the accompanying article, describes how it can revolutionise drug development and ensure genetic privacy, all while making customers crypto-money.  

 

Escaping the spin cycle of sub-optimal launch

Chris Ross|21st March 2019

In this article featured in PMLiVE, Jeremy Poland Managing Consultant at Blue Latitude Health provides an expert opinion on launch excellence best practice.

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50 questions for delivering an exceptional healthcare brand experience

Zoe Bartley, Jenna Earl, Jiayi Chen|7th March 2019

Our 50-question brand planning checklist for healthcare ensures you deliver an exceptional experience, based on what your stakeholders want and need

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The brand strategy revolution

Natasha Cowan, Jenna Earl, Leah Carlisle|22nd February 2019

Introducing a new tool for developing a stakeholder-centric brand, based on the experience your patients and their HCPs want and need.

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