How We Think - Positioning and Messaging

These are the posts from the How we think section that have been tagged with Positioning and Messaging.

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The brand strategy revolution

Natasha Cowan, Jenna Earl, Leah Carlisle|22nd February 2019

Introducing a new tool for developing a stakeholder-centric brand, based on the experience your patients and their HCPs want and need.

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Report: Achieving launch excellence in the challenging healthcare markets of today

Blue Latitude Health|10th December 2018

Our in-depth report is based on original data and expert interviews, which coupled with our own experience, ensures we give you the best recommendations for achieving launch success in challenging markets.

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The outlook for oncology marketing

Fred Bassett, David Cooney|2nd October 2018

Co-founder and Head of Strategy Fred Bassett and Senior Consultant David Cooney give their expert views in the latest MM&M 'Oncology Marketing Perspectives' eBook. Dowload it now to find out what's next for the cancer sector. 

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Is the pharma business model ready for precision medicine?

Fred Bassett|11th June 2018

Precision medicine promises to revolutionise patient outcomes and reduce costs for industry but is pharma ready for it? Blue Latitude Health Co-founder and Head of Strategy Fred Bassett explores the challenges and opportunities while introducing the latest issue of 'Perspective' magazine on this weighty topic.

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Behavioural insights to navigate complex healthcare markets

Martine Leroy|6th June 2018

Head of Insight Martine Leroy reveals how her team uses behavioural insights to help develop strong pharma brands and services, which successfully navigate complex situations.

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Precision medicine starts here

Blue Latitude Health|18th May 2018

In this issue of 'Perspective' magazine, we explore these barriers around precision medicine and reveal the opportunities pharma is ready to grasp.

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Personas: a top tool for personalising pharma marketing campaigns

Natasha Cowan|8th May 2018

Healthcare customers are calling for greater personalisation in care from providers. Here, we explain why personas are the top tool for ensuring your brand meets this need efficiently and effectively.

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Perspective on the power of insight

Blue Latitude Health|4th April 2018

Good insight gives you the tools to create innovative products and services that meet customer’s needs at the point of need. In this issue of Perspective magazine, our in-house insight experts unite to reveal the best practical tools, tips and knowledge for harnessing insight to empower your customers and inspire innovation.

 

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What does programmatic advertising mean for your pharma marketing strategy?

Jiayi Chen|11th January 2018

Senior Associate Consultant Jiayi Chen explains the benefits and pitfalls of programmatic advertising and reveals how it can impact return on investment in your marketing campaigns.

 

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Chrohn's Let's re-write their story

Creativity in a complex landscape: a pharma perspective

Blue Latitude Health|12th July 2017

Blue Latitude Health interviews Mohamed Helal, Marketing Lead for Immunology IBVT at EMEA level at Janssen, to find out his view on what an exceptional creative campaign looks like when working at regional level.

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