How We Think - Pfizer

These are the posts from the How we think section that have been tagged with Pfizer.

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Molecules in a particle-based vaccine for cancer therapy

Immunotherapies in oncology: the future of cancer treatment lies in combinations and partnerships

Frances Hendry|19th May 2017

Anne Legendre reviews the scientific rationale behind immunotherapy combinations and Frances Hendry examines how partnerships, co-marketing and positioning drugs will play key roles in shaping the competitive landscape in oncology.

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chessboard-strategy-photo

Marketing strategy in complex environments

Mark Assenti, Kulveer Singh|19th September 2016

Age-old treatment protocols are being replaced with new and innovative treatment paradigms that will revolutionise the healthcare industry for years to come. Kulveer Singh and Mark Assenti talk through what this means for pharma strategists and their product lines.

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