How We Think - Patient

These are the posts from the How we think section that have been tagged with Patient.

To see all tags used in our posts, click here.

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European prostate cancer treatment is changing - what are the opportunities for marketers?

Jeremy Poland|3rd August 2016

In this article, Consultant Jeremy Poland examines some of the key dynamics in prostate cancer multi-disciplinary teams across Europe and how the recent trends impact the opportunities available to healthcare marketers.

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Alzheimer's: the numbers we cannot forget

David Cooney|19th July 2016

In the last 13 years, only one new drug has been approved for patients with Alzheimer's Disease. The most recently approved drug was in 2014, bringing the total number of agents approved across AD to 5. In this article, Consultant David Cooney explores the success rate of trials in AD and the reasons for this incredulous situation, as well as look at the some of the glimmers of light at the end of the tunnel.

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The special immunotherapy edition of Perspective magazine is live

Blue Latitude Health|19th May 2016

Blue Latitude Health have worked with four of the eight immunotherapies currently approved by the FDA, so we've pooled our expertise across the different capabilities to give you a clear view on the fourth pillar of care in oncology.

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Adjusting to change in healthcare: Learning from translational research

Martine Leroy|30th March 2016

Healthcare is undergoing a transformative change, which presents challenges to all players in the sector. Established healthcare players like pharma need to control and shape their emerging roles. 

In this article, Head of Insight Martine Leroy explores how pharma could learn from translational research organisations in adapting their approach to the changing healthcare landscape.

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Patient-centricity: Navigating away from the centre

Elisa del Galdo|15th September 2015

Traditionally, we look at the environment of the patient with the patient in the centre of a circle of healthcare professionals, carers, institutions or clinics, and sometimes services. Elisa del Galdo takes us through a better way to look at patient-centricity: with the patient’s journey at the centre.

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The elephant in the room

Blue Latitude Health|19th February 2015

Senior Associate Consultant Mette talks about her role as a carer in her partner's journey as a diabetes patient, and how empowered carers can contribute greatly to patients’ quality of life. 

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How patient outcomes influenced FMCG’s entry into the healthcare market

Mette Kudahl|5th February 2015

Senior Associate Consultant Mette discusses the influence of the fast-moving consumer goods (FMCG) market, and how risk-sharing agreements and integrated care platforms are progressing in healthcare and pharma.

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Empowerment Marketing: Helping Thomas

Martine Leroy|2nd October 2014

According to the World Health Organisation (WHO) around 30-50% of patients do not take their medicines as prescribed. Head of Insight Martine Leroy talks through a case study with a non-adherent patient, Thomas, and how empowerment marketing can help change his behaviour.

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The landscape of healthcare has changed. So have we.

Blue Latitude Health is now Fishawack Health

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