How We Think - Patient

These are the posts from the How we think section that have been tagged with Patient.

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Is the pharma business model ready for precision medicine?

Fred Bassett|11th June 2018

Precision medicine promises to revolutionise patient outcomes and reduce costs for industry but is pharma ready for it? Blue Latitude Health Co-founder and Head of Strategy Fred Bassett explores the challenges and opportunities while introducing the latest issue of 'Perspective' magazine on this weighty topic.

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Biotech: it's a people business

Natasha Cowan, David Cooney, Ditte Funding|30th May 2018

Nancy Hunter is the Marketing Director at a cutting-edge pharmaceutical company. Here she explains how a sharp focus on patients’ needs is driving a new operating model for marketing first-in-class drugs, and she describes how her mother’s experience as a cancer patient has shaped her own outlook on healthcare.

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Precision medicine starts here

Blue Latitude Health|18th May 2018

In this issue of 'Perspective' magazine, we explore these barriers around precision medicine and reveal the opportunities pharma is ready to grasp.

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Speaking out: the struggle for a Polycystic Ovarian Syndrome diagnosis in the UK

Natasha Cowan|14th May 2018

One in 10 women have Polycystic Ovarian Syndrome, however, recent evidence suggests women with gynaecological issues are being failed by the NHS. This honest account of the patient journey for a woman with PCOS highlights the emotional and physical barriers patients’ experience when seeking a diagnosis

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Personas: a top tool for personalising pharma marketing campaigns

Natasha Cowan|8th May 2018

Healthcare customers are calling for greater personalisation in care from providers. Here, we explain why personas are the top tool for ensuring your brand meets this need efficiently and effectively.

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Perspective on the power of insight

Blue Latitude Health|4th April 2018

Good insight gives you the tools to create innovative products and services that meet customer’s needs at the point of need. In this issue of Perspective magazine, our in-house insight experts unite to reveal the best practical tools, tips and knowledge for harnessing insight to empower your customers and inspire innovation.

 

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Orello: a tool to change the conversation about prostate cancer

Blue Latitude Health|7th February 2018

How we developed a service to facilitate difficult conversations about prostate cancer for patients and their carers.

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Lynch syndrome: a patient perspective

Costantino Ciotti|1st February 2018

Blue Latitude Health intern Costantino Ciotti gives an insight into life with Lynch Syndrome, a genetic condition associated with colon cancer. Here he explores the patient’s perspective, including treatment options, and gives his advice for healthcare professionals diagnosing patients with a genetic disease.

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Perspective on biotech leaders

Blue Latitude Health|27th November 2017

Seven industry trailblazers reveal the trends, challenges and opportunities they anticipate in the biotech sector, from empowering patients to deciphering big data. 

 

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Introducing_orello_Janssen

Using service design to improve patients’ quality of life

Eimear Power|29th March 2017

Customer Experience Consultant Eimear Power talks through the process of developing Orello, a service for metastatic prostate cancer patients and their loved ones, in collaboration with Janssen.

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