How We Think - Patient

These are the posts from the How we think section that have been tagged with Patient.

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Genetic counsellors: the new healthcare influencers?

Natasha Cowan|28th August 2018

Blue Latitude Health explores the relationship between physicians and genetic counsellors, and the impact this has on turning precision medicine into a reality for oncology patients.

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What makes a mental health professional recommend a CBT app?

Natasha Cowan, Amit Sheinholtz|6th August 2018

Senior Associate UX Consultant Amit Sheinholtz was recently awarded City University’s prestigious prize for Outstanding Project of the Year. BLH caught up with him to get the inside scoop on his master’s thesis on mental health apps and what it takes to create excellent research

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Bringing the NHS into the 21st century

Dina Patel|27th July 2018

As the NHS celebrates its 70th birthday and a £20bn “birthday gift” from the UK government, we find out how one company is delivering what the National Health Service really needs – a financially sustainable method of healthcare management. Dr Kruti Patel Clinical Operations Manager at virtual healthcare provider Medefer tells us more.

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Successful brands tell stories

Martine Leroy|25th July 2018

Creating a strong brand story is the first step in developing a successful pharma brand. Here, Head of Insight Martine Leroy and Jocelyn Coutinho reveal the tools and techniques they use to create a narrative that makes an impact.

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The Challenges Of UX In Healthcare: Technology To Change Lives

Blue Latitude Health|20th June 2018

BLH Director and Head of Customer Experience Elisa Del Galdo explores the latest digital healthcare trends and reveals the innovations changing the sector today. 

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Medical information in precision medicine

Natasha Cowan|14th June 2018

Global Medical Information Leader James Oughton reveals the top trends in medical information and precision medicine.

 

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Is the pharma business model ready for precision medicine?

Fred Bassett|11th June 2018

Precision medicine promises to revolutionise patient outcomes and reduce costs for industry but is pharma ready for it? Blue Latitude Health Co-founder and Head of Strategy Fred Bassett explores the challenges and opportunities while introducing the latest issue of 'Perspective' magazine on this weighty topic.

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Biotech: it's a people business

Natasha Cowan, David Cooney, Ditte Funding|30th May 2018

Nancy Hunter is the Marketing Director at a cutting-edge pharmaceutical company. Here she explains how a sharp focus on patients’ needs is driving a new operating model for marketing first-in-class drugs, and she describes how her mother’s experience as a cancer patient has shaped her own outlook on healthcare.

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Precision medicine starts here

Blue Latitude Health|18th May 2018

In this issue of 'Perspective' magazine, we explore these barriers around precision medicine and reveal the opportunities pharma is ready to grasp.

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Speaking out: the struggle for a Polycystic Ovarian Syndrome diagnosis in the UK

Natasha Cowan|14th May 2018

One in 10 women have Polycystic Ovarian Syndrome, however, recent evidence suggests women with gynaecological issues are being failed by the NHS. This honest account of the patient journey for a woman with PCOS highlights the emotional and physical barriers patients’ experience when seeking a diagnosis

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