How We Think - Multichannel Strategy and Planning

These are the posts from the How we think section that have been tagged with Multichannel Strategy and Planning.

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Three strategies for managing loss of exclusivity successfully

Claire Taylor|27th August 2019

Claire Taylor, Senior Associate Consultant at Blue Latitude Health explains why you should be strategically planning your LOE strategy years in advance.

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50 questions for delivering an exceptional healthcare brand experience

Zoe Bartley, Jenna Earl, Jiayi Chen|7th March 2019

Our 50-question brand planning checklist for healthcare ensures you deliver an exceptional experience, based on what your stakeholders want and need

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The brand strategy revolution

Natasha Cowan, Jenna Earl, Leah Carlisle|22nd February 2019

Introducing a new tool for developing a stakeholder-centric brand, based on the experience your patients and their HCPs want and need.

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Report: Achieving launch excellence in the challenging healthcare markets of today

Blue Latitude Health|10th December 2018

Our in-depth report is based on original data and expert interviews, which coupled with our own experience, ensures we give you the best recommendations for achieving launch success in challenging markets.

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Trending: using social media to understand your pharma market

Jiayi Chen|25th June 2018

Senior Associate Consultant Jiayi Chen explains how you can use social media to get under the skin of customers and your competition.

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Warning signs: making the most of multichannel marketing

Chris Ross|5th December 2017

Pharma is making measured progress in its adoption of multichannel marketing. But can it actually measure success? And does it even know what good looks like? Chris Ross interviews Senior Consultant Paul Towney Jones to explore the risks and benefits of increased investment in MCM.

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Channelling your inner disruptor

Jenna Earl|5th April 2017

Channel strategy has long been a hot topic for pharma and is often regarded as the answer to many of today’s marketing challenges. Head of Brand Strategy Jenna Earl discusses these challenges faced by pharmaceutical marketers today, and if channel disruption is really the answer.

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Client relationships in the ever-changing marketing landscape

Ben Routley|13th April 2016

To get a deeper understanding of how Blue Latitude Health approaches client relationships in the ever-changing marketing landscape, we interviewed Ben Routley, Client Lead across our Agency of Record brands. Here, he talks about what the secret to building long-lasting relationships is.

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The evolution of procurement in pharma

Martin Brass|10th March 2016

As the wider industry becomes increasingly competitive, clients have started to become more procurement-led, looking for ways to improve margins and efficiencies in their business. The impact on agencies has been substantial, with fewer suppliers on rosters and more aggressive payment terms.

In this article, Co-Founder and Managing Director Martin Brass discusses the evolution of procurement and the new client-agency relationship.

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Why does content need a strategy?

Liz Inskip, Adwoa Baah|7th March 2016

Not all organisations are in a position to look at maturity – for some, there’s still a pressing question that needs answering: Why does content need a strategy?

In this article, Content Marketing Manager Liz Inskip and guest blogger Adwoa Baah explain how having a documented strategy for content creation, distribution, management, and governance will empower your brand teams and create organisational efficiencies.

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