How We Think - Digital Marketing

These are the posts from the How we think section that have been tagged with Digital Marketing.

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Digitalising healthcare: what can the NHS learn from other industries?

Fiona Grace|11th October 2019

Expensive digital solutions are often disregarded because they do not work well for the end user. Account Manager Fiona Grace explores this challenge and reveals the stories of innovation we can all learn from.

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Customer experience: shaping digital healthcare

Blue Latitude Health|16th September 2019

In this issue of ‘Perspective’ we speak with industry experts to learn about the world of digital healthcare, and how pharma is beginning to utilise these modern technologies to enhance treatment and improve patient and stakeholder outcomes. 

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50 questions for delivering an exceptional healthcare brand experience

Zoe Bartley, Jenna Earl, Jiayi Chen|7th March 2019

Our 50-question brand planning checklist for healthcare ensures you deliver an exceptional experience, based on what your stakeholders want and need

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Positive disruption: getting to the bottom of big data

Dina Patel|21st November 2018

BLH speaks to Nicole Huyghe, founder and Managing Director of data science consultancy Boobook, about the growing need from businesses for data-driven decision making.

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The outlook for oncology marketing

Fred Bassett, David Cooney|2nd October 2018

Co-founder and Head of Strategy Fred Bassett and Senior Consultant David Cooney give their expert views in the latest MM&M 'Oncology Marketing Perspectives' eBook. Dowload it now to find out what's next for the cancer sector. 

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Marketing insights from digital analytics

Jiayi Chen|12th July 2018

Senior Associate Consultant Jiayi Chen gives her tips on using data analytics to better understand complex markets.

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Trending: using social media to understand your pharma market

Jiayi Chen|25th June 2018

Senior Associate Consultant Jiayi Chen explains how you can use social media to get under the skin of customers and your competition.

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The Challenges Of UX In Healthcare: Technology To Change Lives

Blue Latitude Health|20th June 2018

BLH Director and Head of Customer Experience Elisa Del Galdo explores the latest digital healthcare trends and reveals the innovations changing the sector today. 

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Biotech: it's a people business

Natasha Cowan, David Cooney, Ditte Funding|30th May 2018

Nancy Hunter is the Marketing Director at a cutting-edge pharmaceutical company. Here she explains how a sharp focus on patients’ needs is driving a new operating model for marketing first-in-class drugs, and she describes how her mother’s experience as a cancer patient has shaped her own outlook on healthcare.

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Precision medicine starts here

Blue Latitude Health|18th May 2018

In this issue of 'Perspective' magazine, we explore these barriers around precision medicine and reveal the opportunities pharma is ready to grasp.

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