How We Think - Customer Engagement

These are the posts from the How we think section that have been tagged with Customer Engagement.

To see all tags used in our posts, click here.

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How do you change your customers' motivation and behaviour?

Blue Latitude Health|4th June 2014

Many of our clients ask us to help them understand how they, as a service provider, can more effectively inform and educate their customers. But how do you successfully motivate the customer to want to change their behaviour? We talk through best practice in this blog.

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Top 10 things to consider when planning a multichannel campaign

Blue Latitude Health|19th May 2014

Clients often contact us with the request to create a strategic, multichannel approach to connect with their audience and build the types of customer relationships that matter. Here are our top ten tips for effective multichannel marketing strategy and planning.

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How Lloyds Pharmacy understands patient needs and designs user centered services

Blue Latitude Health|17th April 2014

Blue Latitude Health ran an event exploring the topic of ‘Researching and Designing User Centered Healthcare Services’ in parternship with CreateHealth. Here, we talk through key points from the Lloyds Pharmacy My Online Doctor talk with a downloadable sketchnote by Anna Tamasi.

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The patient information journey

Blue Latitude Health|26th March 2014

Late last year, Blue Latitude undertook some proprietary research to understand the information seeking behaviour of cancer and diabetes patients and their interaction with healthcare professionals along a diagnosis and treatment path...

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Is the future of pharma marketing in our DNA?

Mark Assenti|17th February 2014

Customer data is collected and used by almost every marketing department globally to better target audiences, so is it now time to take the next step, and add DNA to the pharma marketing mix? Mark Assenti explores the ethical and scientific issues behind genetic marketing.

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Make things simple for your customer – it’s not hard

Blue Latitude Health|21st October 2013

An overview of the simple rules that the Government Digital Service used to develop the new gov.uk website - a user-centred approach to creating a joined-up digital service to serve a diverse population. (From their Festival of Marketing 2013 talk.)

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Why your multichannel strategy isn't delivering results

Guest Blogger|17th October 2013

Pharma are investing in developing multichannel strategies now more than ever before. However, companies are finding that their strategies don’t deliver the results promised by this new approach to customer engagement. Here are three reasons why that might be.

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How to prioritise your multichannel marketing

Blue Latitude Health|12th June 2013

Prioritisation is effective multichannel planning, cognisant of existing and desired organisational capability, and built around your customers. This overview provides a number of inputs and models which can assist with the prioritisation of your multichannel marketing as part of your planning process.

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Pharma's informational source shift: from marketing to medical

Blue Latitude Health|21st May 2013

There has been an increase in prominence of medical information within the healthcare communications mix in 2013. In this article, we dive a bit deeper into the three key trends driving this increase.

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