How We Think - Customer Engagement
These are the posts from the How we think section that have been tagged with Customer Engagement.
To see all tags used in our posts, click here.
Top 7 Trends in Pharma Marketing for 2015
|12th January 2015
Toward the end of 2014, the Blue Latitude team gathered together for breakfast in the boardroom to discuss how pharma marketing will change in the year ahead and what trends will be big in pharma marketing during 2015.
Hold That Moment: The Magic of Qualitative Research
|4th December 2014
Qualitative interviews and focus groups are designed to tease out customers’ beliefs, attitudes and motivations that underpin their behaviours. Over time, Head of Insight Martine Leroy has found the real magic of qualitative research in collector moments, when the opportunity for a truly emotive connection between moderator and respondent arises and the opportunity is seized to foster discussions that go beyond the brief.
Empowerment Marketing: Helping Thomas
|2nd October 2014
According to the World Health Organisation (WHO) around 30-50% of patients do not take their medicines as prescribed. Head of Insight Martine Leroy talks through a case study with a non-adherent patient, Thomas, and how empowerment marketing can help change his behaviour.
#e4pMCM: the best bits from Twitter
|18th September 2014
The EyeforPharma Multichannel Marketing Summit brought together pharma's marketing community, all keen to learn how to enhance their current multichannel startegy. We've been following #e4pMCM to bring you the best bits of the conference, as it happened on Twitter.
What can Pharma learn from Millennials?
|4th September 2014
Understanding how behaviour and opinions are shaped is key in marketing. Senior Associate Consultant Mette Kudahl takes a closer look at how the much talked about millennial generation stands apart as a customer segment, and how their unique needs can impact your content strategy.
9 guiding principles for navigating multichannel in healthcare
|5th August 2014
The aim of successful multichannel marketing is simple – to deliver, through the use of integrated, data-informed, customer-centric marketing. Here are the nine guiding principles we feel should be considered with multichannel marketing strategy.
How to find the ROI in multichannel marketing
|31st July 2014
Proving ROI has been the main challenge to 28% of pharma executives in 2014. In the same way that digital is no longer an add-on to traditional marketing, ROI should be considered throughout the multichannel planning process and not just as a metric-focused process that is bolted on at the end of your multichannel planning. Read on for more.
Customer is King: producing products that patients want
|24th July 2014
Harry Crook, from HA Crook Pharmacy Limited, talks about the importance of providing a patient-centric experience.
UX: the importance of inclusive design
|10th July 2014
Businesses should be investing both time and resource into ensuring that their digital assets comply with web accessibility standards. Inclusive design has to consider the UX story for users of all abilities, across all platforms. Read on for more on accessibility and inclusive design.
How to create a holistic view of your customers' experience
|1st July 2014
After years of “product-centricity”, pharmaceutical companies have realised it is time to shift focus to customer experience; providing customers with what they want, how they want it, and when they want it. Read more for an overview of the customer-centric approach.
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