How We Think - Customer Engagement
These are the posts from the How we think section that have been tagged with Customer Engagement.
To see all tags used in our posts, click here.
Successful brands tell stories
|25th July 2018
Creating a strong brand story is the first step in developing a successful pharma brand. Here, Head of Insight Martine Leroy and Jocelyn Coutinho reveal the tools and techniques they use to create a narrative that makes an impact.
Trending: using social media to understand your pharma market
|25th June 2018
Senior Associate Consultant Jiayi Chen explains how you can use social media to get under the skin of customers and your competition.
Precision medicine starts here
|18th May 2018
In this issue of 'Perspective' magazine, we explore these barriers around precision medicine and reveal the opportunities pharma is ready to grasp.
Personas: a top tool for personalising pharma marketing campaigns
|8th May 2018
Healthcare customers are calling for greater personalisation in care from providers. Here, we explain why personas are the top tool for ensuring your brand meets this need efficiently and effectively.
Does your medical information service work for your users?
|27th April 2018
Customer Experience Consultant Nilu Davies reveals her advice for ensuring your medical information service is user-friendly.
Perspective on the power of insight
|4th April 2018
Good insight gives you the tools to create innovative products and services that meet customer’s needs at the point of need. In this issue of Perspective magazine, our in-house insight experts unite to reveal the best practical tools, tips and knowledge for harnessing insight to empower your customers and inspire innovation.
What does programmatic advertising mean for your pharma marketing strategy?
|11th January 2018
Senior Associate Consultant Jiayi Chen explains the benefits and pitfalls of programmatic advertising and reveals how it can impact return on investment in your marketing campaigns.
Perspective on biotech leaders
|27th November 2017
Seven industry trailblazers reveal the trends, challenges and opportunities they anticipate in the biotech sector, from empowering patients to deciphering big data.
Achieving deep understanding of healthcare customer behaviour
|18th October 2017
In part one of a series on customer insight and behaviour change, Martine Leroy reveals a behaviour framework for gathering sharp insights used to help brand managers and marketers achieve their business goals and create a customer-centric strategy.
Key principles for developing brand and portfolio messaging
|7th July 2017
Senior Medical Writer Sarah White and Consultant Zoe Bartley reveal practical tips for creating a strong messaging strategy that works for your brand.
Previous
