How We Think - Best Practice

These are the posts from the How we think section that have been tagged with Best Practice.

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Three strategies for managing loss of exclusivity successfully

Claire Taylor|27th August 2019

Claire Taylor, Senior Associate Consultant at Blue Latitude Health explains why you should be strategically planning your LOE strategy years in advance.

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Escaping the spin cycle of sub-optimal launch

Chris Ross|21st March 2019

In this article featured in PMLiVE, Jeremy Poland Managing Consultant at Blue Latitude Health provides an expert opinion on launch excellence best practice.

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50 questions for delivering an exceptional healthcare brand experience

Zoe Bartley, Jenna Earl, Jiayi Chen|7th March 2019

Our 50-question brand planning checklist for healthcare ensures you deliver an exceptional experience, based on what your stakeholders want and need

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The brand strategy revolution

Natasha Cowan, Jenna Earl, Leah Carlisle|22nd February 2019

Introducing a new tool for developing a stakeholder-centric brand, based on the experience your patients and their HCPs want and need.

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Six factors that drive a multiple sclerosis patient's choice of disease-modifying therapy

Guest Blogger|1st February 2019

MS advocate Trishna Bharadia explains the numerous factors that lead patients to choose a disease-modifying therapy, including the important considerations healthcare professionals and pharma often forget.

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Report: Achieving launch excellence in the challenging healthcare markets of today

Blue Latitude Health|10th December 2018

Our in-depth report is based on original data and expert interviews, which coupled with our own experience, ensures we give you the best recommendations for achieving launch success in challenging markets.

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What everyone forgets about good organisational change in pharma

Natasha Cowan, Daphne Chung|11th October 2018

Natasha Cowan speaks to Daphne Chung, Head of Organisational Transformation, to learn how she ensures smooth organisational change that takes all stakeholders into account.

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The big question: are you faking your innovation?

Elisa del Galdo|23rd August 2018

Director and Head of Customer Experience Elisa del Galdo reveals the meaning of innovation and why creating a cutting-edge solution is much easier than you think.

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Does your medical information service work for your users?

Nilu Davies|27th April 2018

Customer Experience Consultant Nilu Davies reveals her advice for ensuring your medical information service is user-friendly.

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Perspective on the power of insight

Blue Latitude Health|4th April 2018

Good insight gives you the tools to create innovative products and services that meet customer’s needs at the point of need. In this issue of Perspective magazine, our in-house insight experts unite to reveal the best practical tools, tips and knowledge for harnessing insight to empower your customers and inspire innovation.

 

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