Report: Achieving launch excellence in the challenging healthcare markets of today

Blue Latitude Health|10th December 2018

Healthcare markets are becoming more competitive and complex. The sheer number of products coming off patent in the next five years, coupled with the growing healthcare spend and the number of players entering the healthcare space, mean it's clear pharma launches are becoming more challenging.

Adding to the pressure is the evolving networks of stakeholders who each have a differing needs and pain points and often communicate using novel digital channels.

However, while the market can seem overwhelming, these challenges provide pharma organisations with an opportunity to meet the unmet needs of customers through clearer and more targeted marketing, and more streamlined launches.

This in-depth report was created in collaboration with Pharma Intelligence and is based on our significant experience in this area. It features interviews with senior leaders and primary market research, as well as giving key recommendations for achieving launch success in challenging markets.

Download the white paper to learn:

  • The characteristics of launch excellence evidenced by successful launches from the last two years
  • How to transform the operating model to ensure market responsiveness
  • How you can re-focus your brand planning to maximise success.

Making precision medicine a reality in Switzerland

Guest Blogger|13th September 2019

Blue Latitude Health interviews Professor Daniel Candinas to learn how the Bern Center for Precision Medicine is driving precision medicine in the Swiss healthcare system.

read more

The changing face of pharma in the precision era

Natasha Cowan|6th September 2019

Blue Latitude Health speaks to Nancy Brandt, a Senior Leader in Global Medical Information at a top 20 biopharma organisation. Here, she reveals what pharmaceutical companies need to do to prepare to bring precision medicines to market and how she is ensuring the patient is consulted every step of the way.

read more

Creative problem solving, solved

Eimear Power|30th August 2019

Customer Experience Consultant Eimear Power explains how pharma teams can unlock their creativity and foster truly innovative ideas.

read more