Forward focused thinking
Blue Latitude Health’s consultancy is based on a rich vein of expert knowledge. Here you’ll find thought-provoking commentary, articles, and downloadable resources created by our consultants.
Explore our ideas and get a deeper understanding of the current and future trends in healthcare:
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Personas: a top tool for personalising pharma marketing campaigns
|8th May 2018
Healthcare customers are calling for greater personalisation in care from providers. Here, we explain why personas are the top tool for ensuring your brand meets this need efficiently and effectively.
Does your medical information service work for your users?
|27th April 2018
Customer Experience Consultant Nilu Davies reveals her advice for ensuring your medical information service is user-friendly.
Meet the CEO behind ReNeuron’s cutting-edge stem cell therapies
|18th April 2018
Blue Latitude Health speaks to Olav Hellebo, CEO of ReNeuron, to find out about the biotech’s latest innovation in stem cell therapy and to learn his perspective on navigating the challenges that come with developing products in this complex market.
Customer journeys: a tool for behaviour change
|13th April 2018
In this Q&A, BLH speaks to Director and Head of Customer Experience Elisa del Galdo to learn how she uses customer journeys to drive innovation and facilitate behaviour change.
Perspective on the power of insight
|4th April 2018
Good insight gives you the tools to create innovative products and services that meet customer’s needs at the point of need. In this issue of Perspective magazine, our in-house insight experts unite to reveal the best practical tools, tips and knowledge for harnessing insight to empower your customers and inspire innovation.
Commercial innovation in biotech organisations
|13th March 2018
Blue Latitude Health speaks to Salma Jutt Vice President of US Marketing and Head of Commercial Innovation at a biotech specialising in treating weight loss and obesity.
Three videos that will change the way you think about genomics
|19th February 2018
We bring you three inspiring videos, which highlight some of the latest innovations in genetic science and technology.
Big data, privacy and the rise of genomic testing
|15th February 2018
Blue Latitude Health speaks to Johan Christiaanse, Marketing Director at BGI, to find out how the medical profession can overcome one of the major barriers to precision medicine – big data.
Orello: a tool to change the conversation about prostate cancer
|7th February 2018
How we developed a service to facilitate difficult conversations about prostate cancer for patients and their carers.
Lynch syndrome: a patient perspective
|1st February 2018
Blue Latitude Health intern Costantino Ciotti gives an insight into life with Lynch Syndrome, a genetic condition associated with colon cancer. Here he explores the patient’s perspective, including treatment options, and gives his advice for healthcare professionals diagnosing patients with a genetic disease.
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