Forward focused thinking
Blue Latitude Health’s consultancy is based on a rich vein of expert knowledge. Here you’ll find thought-provoking commentary, articles, and downloadable resources created by our consultants.
Explore our ideas and get a deeper understanding of the current and future trends in healthcare:
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Creativity in a complex landscape: a pharma perspective
|12th July 2017
Blue Latitude Health interviews Mohamed Helal, Marketing Lead for Immunology IBVT at EMEA level at Janssen, to find out his view on what an exceptional creative campaign looks like when working at regional level.
Key principles for developing brand and portfolio messaging
|7th July 2017
Senior Medical Writer Sarah White and Consultant Zoe Bartley reveal practical tips for creating a strong messaging strategy that works for your brand.
Creative effectiveness: international work that works
|4th July 2017
Damien Parsonage explains how the creative department at Blue Latitude Health creates work that resonates with customers and delivers results.
Localising digital services in healthcare: efficient and effective adaptation
|29th June 2017
Head of Customer Experience Elisa del Galdo explains what localisation entails and how pharma companies can effectively and efficiently develop and deploy their services, helping you overcome the challenge of different regions with diverse markets and customers.
How to plan, execute and refine an excellent congress experience
|21st June 2017
Medical congresses are one of the most important and intensive marketing activities a company can undertake. Here Dolan Desai and Dale Choate give you the practical tools and tips you need to create a leading congress experience.
21st Century Cures Act: a commercial perspective on how the new FDA regulation could revolutionise use of RWE and analytics in healthcare
|15th June 2017
The 21st Century Cures Act was signed into law last December during the Obama administration. It brings numerous changes to the US drug development landscape, impacting patients, academia, research institutions, and industry. Over the last number of months Blue Latitude have been engaging with US pharma companies to help our clients understand its implications and how it could be leveraged.
The Executional Excellence issue of Perspective magazine is live
|23rd May 2017
What drives us at BLH is the opportunity to make a real difference – and for our clients, that difference is measured both in customer outcomes and commercial outcomes. In the Executional Excellence edition of Perspective magazine, we explore topics around the ‘executional excellence’ theme – creating work that works.
Immunotherapies in oncology: the future of cancer treatment lies in combinations and partnerships
|19th May 2017
Anne Legendre reviews the scientific rationale behind immunotherapy combinations and Frances Hendry examines how partnerships, co-marketing and positioning drugs will play key roles in shaping the competitive landscape in oncology.
From mountains of raw data to an engaging story: our experience as BHBIA Analyst Team of the Year finalists
|8th May 2017
Turning data into a meaningful and engaging story requires both creative and analytical thinking, and this is the exactly the approach we took in this year’s entry to the 'BHBIA Analyst Team of the Year' competition. Here, Pany Koizi outlines the multi-disciplinary approach used in our journey to the finals of the competition.
Culture cannot be global: doing business outside your comfort zone
|12th April 2017
Cultural context is everything when you’re working with teams from a different background to your own. Senior Associate UX Researcher Dorottya Okros talks through the common communication and negotiation pitfalls of working with Eastern Europe and the CIS for British presenters.
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