Forward focused thinking

Blue Latitude Health’s consultancy is based on a rich vein of expert knowledge. Here you’ll find thought-provoking commentary, articles, and downloadable resources created by our consultants.

Explore our ideas and get a deeper understanding of the current and future trends in healthcare:

Filter articles

Filter articles

Building a creative marketing consultancy: how we’ve transitioned into a full service global team

Blue Latitude Health|9th August 2017

In this Q&A, James Atherton, Vice President and Managing Consultant at our New York office, reveals how our NYC and London offices work together and why having a creative services capability has changed the way we deliver strategic work for clients.                  

read more

Creative effectiveness: how to achieve tangible results

Chris Field|3rd August 2017

Chris Field, Director and Head of Creative Services at Blue Latitude Health, reveals what it takes to create winning creative campaigns that achieve results in the Pharma market.

read more

How to build an online medical information service that resonates with your customers

Jiayi Chen|28th July 2017

Sourcing medical information is a top challenge for healthcare professionals in 2017. Here, Associate Consultant Jiayi Chen gives you the inside scoop on how to build a digital service that really serves the needs of your customers.

read more

Chrohn's Let's re-write their story

Creativity in a complex landscape: a pharma perspective

Blue Latitude Health|12th July 2017

Blue Latitude Health interviews Mohamed Helal, Marketing Lead for Immunology IBVT at EMEA level at Janssen, to find out his view on what an exceptional creative campaign looks like when working at regional level.

read more

Billboards at Piccadilly Circus

Key principles for developing brand and portfolio messaging

Zoe Bartley, Sarah White|7th July 2017

Senior Medical Writer Sarah White and Consultant Zoe Bartley reveal practical tips for creating a strong messaging strategy that works for your brand.

read more

Creative effectiveness: international work that works

Damien Parsonage|4th July 2017

Damien Parsonage explains how the creative department at Blue Latitude Health creates work that resonates with customers and delivers results. 

read more

Localising digital services in healthcare: efficient and effective adaptation

Elisa del Galdo|29th June 2017

Head of Customer Experience Elisa del Galdo explains what localisation entails and how pharma companies can effectively and efficiently develop and deploy their services, helping you overcome the challenge of different regions with diverse markets and customers.

read more

How to plan, execute and refine an excellent congress experience

Dolan Desai, Dale Choate|21st June 2017

Medical congresses are one of the most important and intensive marketing activities a company can undertake. Here Dolan Desai and Dale Choate give you the practical tools and tips you need to create a leading congress experience.

read more

US Capitol dome

21st Century Cures Act: a commercial perspective on how the new FDA regulation could revolutionise use of RWE and analytics in healthcare

David Cooney|15th June 2017

The 21st Century Cures Act was signed into law last December during the Obama administration. It brings numerous changes to the US drug development landscape, impacting patients, academia, research institutions, and industry. Over the last number of months Blue Latitude have been engaging with US pharma companies to help our clients understand its implications and how it could be leveraged.

read more

surfer-perspective-4-executional-excellence

The Executional Excellence issue of Perspective magazine is live

Blue Latitude Health|23rd May 2017

What drives us at BLH is the opportunity to make a real difference – and for our clients, that difference is measured both in customer outcomes and commercial outcomes. In the Executional Excellence edition of Perspective magazine, we explore topics around the ‘executional excellence’ theme – creating work that works. 

read more