Forward focused thinking

Blue Latitude Health’s consultancy is based on a rich vein of expert knowledge. Here you’ll find thought-provoking commentary, articles, and downloadable resources created by our consultants.

Explore our ideas and get a deeper understanding of the current and future trends in healthcare:

Filter articles

Filter articles

Behavioural insights to navigate complex healthcare markets

Martine Leroy|6th June 2018

Head of Insight Martine Leroy reveals how her team uses behavioural insights to help develop strong pharma brands and services, which successfully navigate complex situations.

read more

Biotech: it's a people business

Natasha Cowan, David Cooney, Ditte Funding|30th May 2018

Nancy Hunter is the Marketing Director at a cutting-edge pharmaceutical company. Here she explains how a sharp focus on patients’ needs is driving a new operating model for marketing first-in-class drugs, and she describes how her mother’s experience as a cancer patient has shaped her own outlook on healthcare.

read more

Precision medicine starts here

Blue Latitude Health|18th May 2018

In this issue of 'Perspective' magazine, we explore these barriers around precision medicine and reveal the opportunities pharma is ready to grasp.

read more

Speaking out: the struggle for a Polycystic Ovarian Syndrome diagnosis in the UK

Natasha Cowan|14th May 2018

One in 10 women have Polycystic Ovarian Syndrome, however, recent evidence suggests women with gynaecological issues are being failed by the NHS. This honest account of the patient journey for a woman with PCOS highlights the emotional and physical barriers patients’ experience when seeking a diagnosis

read more

Personas: a top tool for personalising pharma marketing campaigns

Natasha Cowan|8th May 2018

Healthcare customers are calling for greater personalisation in care from providers. Here, we explain why personas are the top tool for ensuring your brand meets this need efficiently and effectively.

read more

Does your medical information service work for your users?

Nilu Davies|27th April 2018

Customer Experience Consultant Nilu Davies reveals her advice for ensuring your medical information service is user-friendly.

read more

Meet the CEO behind ReNeuron’s cutting-edge stem cell therapies

Natasha Cowan|18th April 2018

Blue Latitude Health speaks to Olav Hellebo, CEO of ReNeuron, to find out about the biotech’s latest innovation in stem cell therapy and to learn his perspective on navigating the challenges that come with developing products in this complex market.

read more

Customer journeys: a tool for behaviour change

Natasha Cowan, Elisa del Galdo|13th April 2018

In this Q&A, BLH speaks to Director and Head of Customer Experience Elisa del Galdo to learn how she uses customer journeys to drive innovation and facilitate behaviour change.

read more

Perspective on the power of insight

Blue Latitude Health|4th April 2018

Good insight gives you the tools to create innovative products and services that meet customer’s needs at the point of need. In this issue of Perspective magazine, our in-house insight experts unite to reveal the best practical tools, tips and knowledge for harnessing insight to empower your customers and inspire innovation.

 

read more

Commercial innovation in biotech organisations

Natasha Cowan|13th March 2018

Blue Latitude Health speaks to Salma Jutt Vice President of US Marketing and Head of Commercial Innovation at a biotech specialising in treating weight loss and obesity.

read more