Forward focused thinking
Blue Latitude Health’s consultancy is based on a rich vein of expert knowledge. Here you’ll find thought-provoking commentary, articles, and downloadable resources created by our consultants.
Explore our ideas and get a deeper understanding of the current and future trends in healthcare:
Filter articles
The problem with the ‘recovery’ conversation in mental health
|4th April 2019
Account Executive Loredana Gogoescu discusses the impact our language can have on people experiencing mental illness, and asks if terms such as 'recovery' are appropriate.
'Fake news': battling misinformation in healthcare
|28th March 2019
Account Executive Ford Stewart explores inaccurate reporting of healthcare innovations and the consequences of fake news for patients, healthcare professionals and the public.
Escaping the spin cycle of sub-optimal launch
|21st March 2019
In this article featured in PMLiVE, Jeremy Poland Managing Consultant at Blue Latitude Health provides an expert opinion on launch excellence best practice.
50 questions for delivering an exceptional healthcare brand experience
|7th March 2019
Our 50-question brand planning checklist for healthcare ensures you deliver an exceptional experience, based on what your stakeholders want and need
The brand strategy revolution
|22nd February 2019
Introducing a new tool for developing a stakeholder-centric brand, based on the experience your patients and their HCPs want and need.
How Medisafe is using AI to improve patient adherence
|14th February 2019
Dina Patel speaks to Omri Shor, Co-Founder and CEO of Medisafe, to find out how his medication management app is tackling the problem of poor adherence.
Downloadable Pack: Understanding Multiple Sclerosis
|6th February 2019
Inside this downloadable pack, you’ll find a wealth of exclusive information on the way multiple sclerosis is commonly treated today. As well as areas of continuous improvement for the industry.
Six factors that drive a multiple sclerosis patient's choice of disease-modifying therapy
|1st February 2019
MS advocate Trishna Bharadia explains the numerous factors that lead patients to choose a disease-modifying therapy, including the important considerations healthcare professionals and pharma often forget.
Innovative approaches in the treatment of multiple sclerosis
|23rd January 2019
Senior Associate Consultant Will Frostick delves into the MS treatment landscape and explores some of the cutting-edge treatments on the horizon.
Mobilising the public to combat the antimicrobial resistance crisis
|11th January 2019
Antimicrobial resistance is one of the greatest threats to human health, according to the World Health Organisation. So why doesn’t the public seem bothered? BLH Account Executive Ford Stewart examines this issue and explores what we could do to spark behaviour change.
Previous
