Forward focused thinking
Blue Latitude Health’s consultancy is based on a rich vein of expert knowledge. Here you’ll find thought-provoking commentary, articles, and downloadable resources created by our consultants.
Explore our ideas and get a deeper understanding of the current and future trends in healthcare:
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Back to Basics: Designing digital patient services
|2nd July 2015
Head of Customer Experience Elisa del Galdo talks through the key considerations for pharma companies when designing and delivering digital patient services from a customer experience perspective.
Innovating with what you have: Better healthcare with existing technology
|25th June 2015
The healthcare industry has traditionally been slow to adopt new technologies. This may be due to patient ability or an industry aversion to early adoption, but there is another, often overlooked option available: using existing, established technology to improve patient outcomes through innovative services. Account Executive Will Taylor talks us through a case study in applying established technology to healthcare problems in an innovative way.
The ‘digital health revolution’ is here: What pharma needs to know
|24th June 2015
Director and Head of Commercial Simon takes us through some of the key themes of the Financial Times Digital Health Summit in London, outlining and expanding on where we feel the industry is heading as we get closer to the ‘digital health revolution’.
Innovate or Die: How can the NHS deliver care in the digital age?
|16th June 2015
For Blue Latitude Health, the discussion and speculation around the future of the NHS begs the question: what is the role of Pharma in facilitating the deployment of digital transformation? Senior Associate Consultant Angela Lopes has written a thought leadership piece for Blue Latitude Health to tackle this question, based on a piece of research conducted with Consultant David and US VP James from the Strategy team.
How do you solve a problem like non-adherence? (Part II)
|28th May 2015
Following her previous piece on patient medical non-adherence, Head of Customer Experience Elisa del Galdo takes a look at the different patient personas that emerge during the diagnosis and treatment pathway. Download her sketchnote of the three personas and read about how to design services for unengaged patients.
How to design patient services with social media within the ABPI code guidelines
|20th May 2015
In this blog, Senior Consultant Craig Moore, from the Blue Latitude Health Strategy team, discusses the application of the ABPI Code, including incorporating social media into digital patient services.
How do you solve a problem like non-adherence?
|18th May 2015
Recent research from the World Health Organisation and the Mayo Clinic on the impact of (and influences on) a patient’s ability to adhere to their treatment regime has shown that an astounding amount of patients do not follow or complete their treatment as prescribed. Head of Customer Experience Elisa del Galdo looks at the factors around patient non-adherence and how pharma can help to solve the problem.
WIRED Health 2015: Key themes and takeaways
|14th May 2015
James and David from the Blue Latitude Health Strategy team attended WIRED Health 2015, and reported back on what they thought the most exciting and relevant takeaways were for pharma and marketing.
Going for Gold: How evidence-based research helps you achieve excellent customer experience
|28th April 2015
Martine Leroy and Elisa del Galdo break down what customer experience research is, and why it’s important for pharma companies to employ it in the development of customer-centric products and services.
Evolution of the wearable tech revolution
|30th March 2015
One of the predictions we made in early 2015 was around wearables: “Wearable tech will play an even more integral role in the collection of aggregated patient data to help identify disease trends, predict treatment outcomes and improve future diagnoses. What we anticipate seeing more of in 2015 is a closer integration between the wearable device and how it feeds information to various sources.”
Account Executive Stuart Goodman takes a look at this prediction and provides an analysis of where wearables are heading.
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