Forward focused thinking
Blue Latitude Health’s consultancy is based on a rich vein of expert knowledge. Here you’ll find thought-provoking commentary, articles, and downloadable resources created by our consultants.
Explore our ideas and get a deeper understanding of the current and future trends in healthcare:
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How to prioritise your multichannel marketing
|12th June 2013
Prioritisation is effective multichannel planning, cognisant of existing and desired organisational capability, and built around your customers. This overview provides a number of inputs and models which can assist with the prioritisation of your multichannel marketing as part of your planning process.
Pharma's informational source shift: from marketing to medical
|21st May 2013
There has been an increase in prominence of medical information within the healthcare communications mix in 2013. In this article, we dive a bit deeper into the three key trends driving this increase.
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