Forward focused thinking
Blue Latitude Health’s consultancy is based on a rich vein of expert knowledge. Here you’ll find thought-provoking commentary, articles, and downloadable resources created by our consultants.
Explore our ideas and get a deeper understanding of the current and future trends in healthcare:
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Top 7 Trends in Pharma Marketing for 2015
|12th January 2015
Toward the end of 2014, the Blue Latitude team gathered together for breakfast in the boardroom to discuss how pharma marketing will change in the year ahead and what trends will be big in pharma marketing during 2015.
Step into my Virtual Reality
|18th December 2014
This week, a group of us left the Blue Latitude Health office to go hang out with We Are Formation, an East London based production studio who specialise in Film and CG for digital, print and TV; so we could learn more about how Virtual Reality is fast becoming a part of our actual reality, especially where storytelling is concerned.
Hold That Moment: The Magic of Qualitative Research
|4th December 2014
Qualitative interviews and focus groups are designed to tease out customers’ beliefs, attitudes and motivations that underpin their behaviours. Over time, Head of Insight Martine Leroy has found the real magic of qualitative research in collector moments, when the opportunity for a truly emotive connection between moderator and respondent arises and the opportunity is seized to foster discussions that go beyond the brief.
Top 7 key takeaways from Festival of Marketing 2014
|25th November 2014
Two weeks ago we were at the 2014 Festival of Marketing in London's Tobacco Dock. We enjoyed two days of talks focusing on marketing strategies, customer experience, multichannel marketing, brand marketing, creative techniques, data and analytics, social media, storytelling and content, insight, personalisation, and B2B marketing.
How to move your organisation into a cross-channel world
|14th October 2014
CX Consultant Anna Tamasi attended Julie O'Donnell and Tim White's talk on 'How to move your organisation into a cross-channel world' at the recent Eyeforpharma Multichannel Marketing Summit in London. Anna learned more about their partnership approach with brands, the engagement across all departments, and how this has been their key success factor.
Empowerment Marketing: Helping Thomas
|2nd October 2014
According to the World Health Organisation (WHO) around 30-50% of patients do not take their medicines as prescribed. Head of Insight Martine Leroy talks through a case study with a non-adherent patient, Thomas, and how empowerment marketing can help change his behaviour.
An introduction to sketchnotes
|25th September 2014
During our Thursday sessions, our bi-weekly knowledge sharing sessions, CX Consultant Anna talked about the fundamentals of sketchnoting. Sketchnotes are not just doodles, they're a visual representation of ideas, data maps, wireframes or anything you want. It's an easy way to make your text heavy notes more engaging and visually appealing.
#e4pMCM: the best bits from Twitter
|18th September 2014
The EyeforPharma Multichannel Marketing Summit brought together pharma's marketing community, all keen to learn how to enhance their current multichannel startegy. We've been following #e4pMCM to bring you the best bits of the conference, as it happened on Twitter.
How to be an MCM Maverick
|8th September 2014
Although most companies have espoused the Multichannel Marketing concept, the pharma industry still presents considerable scope for developing and optimising the promotional mix. Deidre Coleman from EyeForPharma sat down with Managing Consultant James Atherton to discuss.
What can Pharma learn from Millennials?
|4th September 2014
Understanding how behaviour and opinions are shaped is key in marketing. Senior Associate Consultant Mette Kudahl takes a closer look at how the much talked about millennial generation stands apart as a customer segment, and how their unique needs can impact your content strategy.
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