Forward focused thinking
Blue Latitude Health’s consultancy is based on a rich vein of expert knowledge. Here you’ll find thought-provoking commentary, articles, and downloadable resources created by our consultants.
Explore our ideas and get a deeper understanding of the current and future trends in healthcare:
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Review of UX Camp London 2014
|2nd April 2014
Blue Latitude Health attended UX Camp London 2014 in East London; this is a discussion of the key points and ideas that came out of that event.
The patient information journey
|26th March 2014
Late last year, Blue Latitude undertook some proprietary research to understand the information seeking behaviour of cancer and diabetes patients and their interaction with healthcare professionals along a diagnosis and treatment path...
Creating localised services that meet real needs
|20th March 2014
Paul Midgley is interviewed by Kate from CreatHealth.io about the implementation of NHS Flo, a telehealth tool, in Rushcliffe and his thoughts on whether pharma has a place in supporting and engaging patients and developing healthcare services.
Is the future of pharma marketing in our DNA?
|17th February 2014
Customer data is collected and used by almost every marketing department globally to better target audiences, so is it now time to take the next step, and add DNA to the pharma marketing mix? Mark Assenti explores the ethical and scientific issues behind genetic marketing.
Five pillars of pharma multichannel excellence
|16th December 2013
Whilst pharma companies have realised the importance of developing multichannel strategies, most are still on the journey to achieving multichannel excellence. Multichannel is about planning, implementing, and integrating multiple touch points and stakeholders to deliver improved return on investment. To achieve multichannel excellence, pharma must incorporate five core elements into their strategies in equal measure, broken down in this article.
Make things simple for your customer – it’s not hard
|21st October 2013
An overview of the simple rules that the Government Digital Service used to develop the new gov.uk website - a user-centred approach to creating a joined-up digital service to serve a diverse population. (From their Festival of Marketing 2013 talk.)
Why your multichannel strategy isn't delivering results
|17th October 2013
Pharma are investing in developing multichannel strategies now more than ever before. However, companies are finding that their strategies don’t deliver the results promised by this new approach to customer engagement. Here are three reasons why that might be.
How to prioritise your multichannel marketing
|12th June 2013
Prioritisation is effective multichannel planning, cognisant of existing and desired organisational capability, and built around your customers. This overview provides a number of inputs and models which can assist with the prioritisation of your multichannel marketing as part of your planning process.
Pharma's informational source shift: from marketing to medical
|21st May 2013
There has been an increase in prominence of medical information within the healthcare communications mix in 2013. In this article, we dive a bit deeper into the three key trends driving this increase.
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