Forward focused thinking
Blue Latitude Health’s consultancy is based on a rich vein of expert knowledge. Here you’ll find thought-provoking commentary, articles, and downloadable resources created by our consultants.
Explore our ideas and get a deeper understanding of the current and future trends in healthcare:
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How do you change your customers' motivation and behaviour?
|4th June 2014
Many of our clients ask us to help them understand how they, as a service provider, can more effectively inform and educate their customers. But how do you successfully motivate the customer to want to change their behaviour? We talk through best practice in this blog.
Cognitive technology: is this the future of healthcare?
|22nd May 2014
Artificial intelligence (AI) used to be a thing of science-fiction; now it is most definitely a part of our reality. How can a non-human entity help with the advancement of healthcare? In this blog, we explore the recent trends and innovations in AI for healthcare.
Top 10 things to consider when planning a multichannel campaign
|19th May 2014
Clients often contact us with the request to create a strategic, multichannel approach to connect with their audience and build the types of customer relationships that matter. Here are our top ten tips for effective multichannel marketing strategy and planning.
How Lloyds Pharmacy understands patient needs and designs user centered services
|17th April 2014
Blue Latitude Health ran an event exploring the topic of ‘Researching and Designing User Centered Healthcare Services’ in parternship with CreateHealth. Here, we talk through key points from the Lloyds Pharmacy My Online Doctor talk with a downloadable sketchnote by Anna Tamasi.
The revolution of wearable technology
|14th April 2014
CX Consultant Anna Tamasi takes a look at the wearable technology market in 2014 and why it's important for healthcare companies to take notes. A sketchnote from Camp Digital 2014 is available to download here, too.
What happens when 200 analytics consultants meet in London?
|8th April 2014
A few weeks ago, two hundred analytics folk from all industries met in London for MeasureCamp 2014. Alec Cochrane talks through how Blue Latitude Health contributed to the event and how we approach the creaton of measurement frameworks.
Review of UX Camp London 2014
|2nd April 2014
Blue Latitude Health attended UX Camp London 2014 in East London; this is a discussion of the key points and ideas that came out of that event.
The patient information journey
|26th March 2014
Late last year, Blue Latitude undertook some proprietary research to understand the information seeking behaviour of cancer and diabetes patients and their interaction with healthcare professionals along a diagnosis and treatment path...
Creating localised services that meet real needs
|20th March 2014
Paul Midgley is interviewed by Kate from CreatHealth.io about the implementation of NHS Flo, a telehealth tool, in Rushcliffe and his thoughts on whether pharma has a place in supporting and engaging patients and developing healthcare services.
Is the future of pharma marketing in our DNA?
|17th February 2014
Customer data is collected and used by almost every marketing department globally to better target audiences, so is it now time to take the next step, and add DNA to the pharma marketing mix? Mark Assenti explores the ethical and scientific issues behind genetic marketing.
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