Forward focused thinking

Blue Latitude Health’s consultancy is based on a rich vein of expert knowledge. Here you’ll find thought-provoking commentary, articles, and downloadable resources created by our consultants.

Explore our ideas and get a deeper understanding of the current and future trends in healthcare:

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How to prioritise your multichannel marketing

Blue Latitude Health|12th June 2013

Prioritisation is effective multichannel planning, cognisant of existing and desired organisational capability, and built around your customers. This overview provides a number of inputs and models which can assist with the prioritisation of your multichannel marketing as part of your planning process.

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Pharma's informational source shift: from marketing to medical

Blue Latitude Health|21st May 2013

There has been an increase in prominence of medical information within the healthcare communications mix in 2013. In this article, we dive a bit deeper into the three key trends driving this increase.

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