Forward focused thinking
Blue Latitude Health’s consultancy is based on a rich vein of expert knowledge. Here you’ll find thought-provoking commentary, articles, and downloadable resources created by our consultants.
Explore our ideas and get a deeper understanding of the current and future trends in healthcare:
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Not all data is created equal
|19th March 2015
Following on from our Top 7 Trends in Pharma Marketing for 2015 post, it is clear that the pharma marketing trends we expect to transform the healthcare sector are easier said than done.
Aurélie Pols from Mind Your Privacy has written this guest blog to talk about the first steps you need to take when considering data privacy and security.
Use of biomarkers in marketing
|12th March 2015
The modern pharmaceutical market can be saturated with competing products, from bio-similars, to same in-class, to alternative MoA treatments. Standing out from the crowd can be tough; innovative and patient serving methods of differentiation are hard to come by.
Consultant Mark Assenti talks through the use of biomarkers in pharma marketing and where it's headed in 2015.
The elephant in the room
|19th February 2015
Senior Associate Consultant Mette talks about her role as a carer in her partner's journey as a diabetes patient, and how empowered carers can contribute greatly to patients’ quality of life.
How patient outcomes influenced FMCG’s entry into the healthcare market
|5th February 2015
Senior Associate Consultant Mette discusses the influence of the fast-moving consumer goods (FMCG) market, and how risk-sharing agreements and integrated care platforms are progressing in healthcare and pharma.
Top 7 Trends in Pharma Marketing for 2015
|12th January 2015
Toward the end of 2014, the Blue Latitude team gathered together for breakfast in the boardroom to discuss how pharma marketing will change in the year ahead and what trends will be big in pharma marketing during 2015.
Step into my Virtual Reality
|18th December 2014
This week, a group of us left the Blue Latitude Health office to go hang out with We Are Formation, an East London based production studio who specialise in Film and CG for digital, print and TV; so we could learn more about how Virtual Reality is fast becoming a part of our actual reality, especially where storytelling is concerned.
Hold That Moment: The Magic of Qualitative Research
|4th December 2014
Qualitative interviews and focus groups are designed to tease out customers’ beliefs, attitudes and motivations that underpin their behaviours. Over time, Head of Insight Martine Leroy has found the real magic of qualitative research in collector moments, when the opportunity for a truly emotive connection between moderator and respondent arises and the opportunity is seized to foster discussions that go beyond the brief.
Top 7 key takeaways from Festival of Marketing 2014
|25th November 2014
Two weeks ago we were at the 2014 Festival of Marketing in London's Tobacco Dock. We enjoyed two days of talks focusing on marketing strategies, customer experience, multichannel marketing, brand marketing, creative techniques, data and analytics, social media, storytelling and content, insight, personalisation, and B2B marketing.
How to move your organisation into a cross-channel world
|14th October 2014
CX Consultant Anna Tamasi attended Julie O'Donnell and Tim White's talk on 'How to move your organisation into a cross-channel world' at the recent Eyeforpharma Multichannel Marketing Summit in London. Anna learned more about their partnership approach with brands, the engagement across all departments, and how this has been their key success factor.
Empowerment Marketing: Helping Thomas
|2nd October 2014
According to the World Health Organisation (WHO) around 30-50% of patients do not take their medicines as prescribed. Head of Insight Martine Leroy talks through a case study with a non-adherent patient, Thomas, and how empowerment marketing can help change his behaviour.
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