Forward focused thinking
Blue Latitude Health’s consultancy is based on a rich vein of expert knowledge. Here you’ll find thought-provoking commentary, articles, and downloadable resources created by our consultants.
Explore our ideas and get a deeper understanding of the current and future trends in healthcare:
Filter articles
UX: the importance of inclusive design
|10th July 2014
Businesses should be investing both time and resource into ensuring that their digital assets comply with web accessibility standards. Inclusive design has to consider the UX story for users of all abilities, across all platforms. Read on for more on accessibility and inclusive design.
How to create a holistic view of your customers' experience
|1st July 2014
After years of “product-centricity”, pharmaceutical companies have realised it is time to shift focus to customer experience; providing customers with what they want, how they want it, and when they want it. Read more for an overview of the customer-centric approach.
How to make private content available in search engines
|16th June 2014
One of the challenges with pharma content marketing is how to increase the “indexability” of a web page, whilst adhering to the strict regulations we’re often bound by. Guest blogger Alec Cochrane discusses how to tackle this challenge.
How do you change your customers' motivation and behaviour?
|4th June 2014
Many of our clients ask us to help them understand how they, as a service provider, can more effectively inform and educate their customers. But how do you successfully motivate the customer to want to change their behaviour? We talk through best practice in this blog.
Cognitive technology: is this the future of healthcare?
|22nd May 2014
Artificial intelligence (AI) used to be a thing of science-fiction; now it is most definitely a part of our reality. How can a non-human entity help with the advancement of healthcare? In this blog, we explore the recent trends and innovations in AI for healthcare.
Top 10 things to consider when planning a multichannel campaign
|19th May 2014
Clients often contact us with the request to create a strategic, multichannel approach to connect with their audience and build the types of customer relationships that matter. Here are our top ten tips for effective multichannel marketing strategy and planning.
How Lloyds Pharmacy understands patient needs and designs user centered services
|17th April 2014
Blue Latitude Health ran an event exploring the topic of ‘Researching and Designing User Centered Healthcare Services’ in parternship with CreateHealth. Here, we talk through key points from the Lloyds Pharmacy My Online Doctor talk with a downloadable sketchnote by Anna Tamasi.
The revolution of wearable technology
|14th April 2014
CX Consultant Anna Tamasi takes a look at the wearable technology market in 2014 and why it's important for healthcare companies to take notes. A sketchnote from Camp Digital 2014 is available to download here, too.
What happens when 200 analytics consultants meet in London?
|8th April 2014
A few weeks ago, two hundred analytics folk from all industries met in London for MeasureCamp 2014. Alec Cochrane talks through how Blue Latitude Health contributed to the event and how we approach the creaton of measurement frameworks.
Review of UX Camp London 2014
|2nd April 2014
Blue Latitude Health attended UX Camp London 2014 in East London; this is a discussion of the key points and ideas that came out of that event.
Previous
