The Executional Excellence issue of Perspective magazine is live

Blue Latitude Health|23rd May 2017

Blue Latitude Health has spent 14 years building a truly world-class creative marketing consultancy. Combining the best of consultancy and agency to solve the most complex of healthcare challenges at a brand, portfolio and organisational level. 

What drives us at BLH is the opportunity to make a real difference – and for our clients, that difference is measured both in customer outcomes and commercial outcomes. Creating work that stands out is important, but creating work that delivers results is imperative. In this edition, we explore topics around the ‘executional excellence’ theme – creating work that works. 

Read more about:

  • How to plan and execute the perfect congress experience
  • How to find that global sweet spot - international creative work that works 
  • What an EMEA Marketing Lead at Janssen looks for in an exceptional creative campaign 
  • How global organisations can improve the localisation of digital services in pharma 
  • How we created a properly integrated full-service global team by baking in creative services to our consultancy approach. 

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My MS journey: one patient's search for innovation

Guest Blogger|18th April 2019

David Lazarus charts his journey from initial MS diagnosis in 1990 to his experience participating in innovative clinical trials, along with his advice for other patients.

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MIT reveals new pill to deliver insulin

Dina Patel|10th April 2019

A new MIT research project, sponsored by Novo Nordisk, is aiming to deliver insulin orally with a pill that releases medicine in the stomach lining. Dina Patel interviews the team and reveals the innovative engineering behind the pill. 

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The problem with the ‘recovery’ conversation in mental health

Loredana Gogoescu|4th April 2019

Account Executive Loredana Gogoescu discusses the impact our language can have on people experiencing mental illness, and asks if terms such as 'recovery' are appropriate. 

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