The Executional Excellence issue of Perspective magazine is live

Blue Latitude Health|23rd May 2017

Blue Latitude Health has spent 14 years building a truly world-class creative marketing consultancy. Combining the best of consultancy and agency to solve the most complex of healthcare challenges at a brand, portfolio and organisational level. 

What drives us at BLH is the opportunity to make a real difference – and for our clients, that difference is measured both in customer outcomes and commercial outcomes. Creating work that stands out is important, but creating work that delivers results is imperative. In this edition, we explore topics around the ‘executional excellence’ theme – creating work that works. 

Read more about:

  • How to plan and execute the perfect congress experience
  • How to find that global sweet spot - international creative work that works 
  • What an EMEA Marketing Lead at Janssen looks for in an exceptional creative campaign 
  • How global organisations can improve the localisation of digital services in pharma 
  • How we created a properly integrated full-service global team by baking in creative services to our consultancy approach. 

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Maximising the commercial potential of the pharmaceutical pipeline

Blue Latitude Health|3rd April 2020

Decisions made early in the drug development process can define the limits of what’s possible for products and portfolios. So, why aren’t commercial teams always involved in these early conversations? In this Q&A we deep dive into early stage strategy, including how to break down these siloes and rethink drug development and clinical trial design.

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In-progress treatments for COVID-19: an attempt to simplify things

Manos Mastorakis|27th March 2020

Senior Associate Consultant, Manos Mastorakis, takes a look at a number of COVID-19 drugs that are already registered in clinical trials, providing analysis aiming to simplify the current landscape.

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Why I became a multiple myeloma patient advocate

Imogen Coupe|6th March 2020

BLH speaks to MM patient advocate, Peter McCleave, to find out how he has fought to remain positive throughout his treatment journey while simultaneously leading a successful campaign to get more people to sign up to be a blood stem cell donor.

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