The Executional Excellence issue of Perspective magazine is live
|23rd May 2017
Blue Latitude Health has spent 14 years building a truly world-class creative marketing consultancy. Combining the best of consultancy and agency to solve the most complex of healthcare challenges at a brand, portfolio and organisational level.
What drives us at BLH is the opportunity to make a real difference – and for our clients, that difference is measured both in customer outcomes and commercial outcomes. Creating work that stands out is important, but creating work that delivers results is imperative. In this edition, we explore topics around the ‘executional excellence’ theme – creating work that works.
Read more about:
- How to plan and execute the perfect congress experience
- How to find that global sweet spot - international creative work that works
- What an EMEA Marketing Lead at Janssen looks for in an exceptional creative campaign
- How global organisations can improve the localisation of digital services in pharma
- How we created a properly integrated full-service global team by baking in creative services to our consultancy approach.
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Does your pre-launch strategy really drive behaviour change?
|16th October 2019
One of the most interesting parts of a pharmaceutical launch is delving into the minds of stakeholders to understand why they behave in the way that they do. Blue Latitude Health Insight Consultant, Dorrotya Okros, examines how we use these insights to understand customers decision making behaviour, in order to make smarter business decisions.
Digitalising healthcare: what can the NHS learn from other industries?
|11th October 2019
Expensive digital solutions are often disregarded because they do not work well for the end user. Account Manager Fiona Grace explores this challenge and reveals the stories of innovation we can all learn from.
UK vs US: what makes a successful immunisation programme?
|3rd October 2019
Emily Macdonald calls on her experience as a public health nurse specialising in the prevention of infectious disease in both the US and UK, to explore the differences between immunisation programmes in the two countries. She explores the challenges, opportunities for improvement, and asks why vaccination rates are falling.