|26th October 2017
What makes a strong brand? One global core coupled with sensitivity to regions and countries. Here we share our tips on optimising global customer research projects to ensure you get the balance right in an efficient way.
Healthcare markets are evolving and becoming increasingly competitive. Every single customer research project is a precious opportunity to improve understanding, evaluate more precisely, and better support healthcare professionals, patients and caregivers. Insight professionals work closely with brand managers and marketers to uncover deeper, sharper customer insights and differentiate brands, while supporting customer service teams in getting to the heart of customer needs.
Global customer research projects emphasise the richness of cultures, contexts and mindsets. They also surface some big, basic questions: what are the meaningful differences between regions and countries? How do local settings and cultures impact the behaviours of healthcare professionals, patients and caregivers? And what does all this mean for developing, protecting, adjusting, and supporting a brand? Here are our 10 tips for ensuring you get the most out of your customer research.
|20th May 2020
Healthcare companies increasingly claim to be “patient-centric” and create functions that are responsible for patient advocacy and engagement, but are they one and the same? Can you undertake patient engagement without being patient-centric, and vice-versa? Why should pharma engage with patients at all? And who should they be engaging with? Trishna Bharadia, a “pro patient” consultant, delves into the ins and outs of pharma industry collaboration with patients.
|11th May 2020
In the first of this three-part series, we speak to Kate Baker, a single mum who battled brain tumour and has now signed up to be a healthcare volunteer during the COVID-19 pandemic.
|22nd April 2020
MS patient Trishna Bharadia reveals what her life has been like during the COVID-19 pandemic, and how the healthcare industry can help improve outcomes for ‘at risk’ patients during this time.