|26th October 2017
What makes a strong brand? One global core coupled with sensitivity to regions and countries. Here we share our tips on optimising global customer research projects to ensure you get the balance right in an efficient way.
Healthcare markets are evolving and becoming increasingly competitive. Every single customer research project is a precious opportunity to improve understanding, evaluate more precisely, and better support healthcare professionals, patients and caregivers. Insight professionals work closely with brand managers and marketers to uncover deeper, sharper customer insights and differentiate brands, while supporting customer service teams in getting to the heart of customer needs.
Global customer research projects emphasise the richness of cultures, contexts and mindsets. They also surface some big, basic questions: what are the meaningful differences between regions and countries? How do local settings and cultures impact the behaviours of healthcare professionals, patients and caregivers? And what does all this mean for developing, protecting, adjusting, and supporting a brand? Here are our 10 tips for ensuring you get the most out of your customer research.
|21st February 2020
Nick Goldup is the Director of Care Improvement at the Motor Neuron Disease Association (MNDA). Here, he offers his insights into the journey for patients with ALS and explores the power of a strong patient community, while explaining how the charity is working with healthcare professionals to support patients, both physically and mentally.
|20th February 2020
Blue Latitude Health introduces our new Early Stage Strategy service, designed to align commercial and medical teams and emphasise the value of the product for the patient, healthcare professional and business from the early phases of drug development.
|14th February 2020
Through services like the public, 'My Health Record' and the establishment of the ADHA (Australian Digital Health Agency), Australia have become leaders in digital strategies that are transforming healthcare systems. We sat down with Rachel de Sain, internationally renowned digital strategist, who shares where, and how Australia pioneered digital health products and services.