|26th October 2017
What makes a strong brand? One global core coupled with sensitivity to regions and countries. Here we share our tips on optimising global customer research projects to ensure you get the balance right in an efficient way.
Healthcare markets are evolving and becoming increasingly competitive. Every single customer research project is a precious opportunity to improve understanding, evaluate more precisely, and better support healthcare professionals, patients and caregivers. Insight professionals work closely with brand managers and marketers to uncover deeper, sharper customer insights and differentiate brands, while supporting customer service teams in getting to the heart of customer needs.
Global customer research projects emphasise the richness of cultures, contexts and mindsets. They also surface some big, basic questions: what are the meaningful differences between regions and countries? How do local settings and cultures impact the behaviours of healthcare professionals, patients and caregivers? And what does all this mean for developing, protecting, adjusting, and supporting a brand? Here are our 10 tips for ensuring you get the most out of your customer research.
|25th April 2019
Patient advocate Trishna Bharadia explains why shared decision making is crucial for ensuring multiple sclerosis patients feel heard and empowered
|18th April 2019
David Lazarus charts his journey from initial MS diagnosis in 1990 to his experience participating in innovative clinical trials, along with his advice for other patients.
|10th April 2019
A new MIT research project, sponsored by Novo Nordisk, is aiming to deliver insulin orally with a pill that releases medicine in the stomach lining. Dina Patel interviews the team and reveals the innovative engineering behind the pill.