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|18th September 2014
The eyeforpharma Multichannel Marketing Summit, held at Victoria Park Plaza hotel, brought together pharma's marketing community who were all keen to learn how to enhance their current multichannel strategy. We've been following #e4pMCM to bring you the best bits of the conference, as it happened on Twitter:
Bert van Eijk @Boehringer talks #multichannel#marketing & #oncology#cancer@eyeforpharma#e4pMCM#e4pVASpic.twitter.com/BDtdB2kThu — PharmaTelevision (@PharmaTV) September 17, 2014
People still think bad pharma, but there is opportunity to build trust using digital data. Context and strategy is crucial, hears #e4pMCM — Selina McKee (@PTSelinaMcKee) September 17, 2014
#e4pmcm@SusSchaeffer pointing out we hide behind regulation. Eg. In SM listening — Kay Wesley (@KayWesley) September 18, 2014
Chris Metzger says "Your desk is the worst place from which to view the world" - totally agree #e4pMCM — Beth Moore (@BethLMoore) September 18, 2014
Ben from @bmorecreative24 discussing (and wearing!) how google glass & wearable tech will change healthcare #e4pMCMpic.twitter.com/ddqiTU7ksY — Polly Lutter (@polwar13) September 17, 2014
Interesting that GPs are looking for similar information/capabilities in different places. Some inefficiencies being discussed. #e4pMCM — Gareth Dabbs (@garethdabbs) September 18, 2014
A key way patients make decisions about their therapies is by talking to each other #e4pMCM — ThePharmaLetter (@ThePharmaLetter) September 18, 2014
"If it's not improving the experience why are we doing it?" says @PharmaCXM. Great question #e4pMCM — Rebecca Belton (@beckybelton) September 17, 2014
GP says 'I'm a human being not a segment'-be open & transparent,allow us to be professionals & balance risks & benefits #e4pMCM — Julie O'Donnell (@julieodonn) September 18, 2014
Best session yet - 2 UK GPs talking about value of reps, digital, MCM: "focus on confidence transfer - not how great your drug is" #e4pMCM — Polly Lutter (@polwar13) September 18, 2014
#e4pmcm iPad detailing cannot replace experience and knowledge from reps - just being there to navigate the slides is not the way forward. — Chris Wade (@wadoinlondon) September 18, 2014
'Why can't I speak to the person who knows most about the medication' very true. #e4pMCM — Gareth Dabbs (@garethdabbs) September 18, 2014
Another wow experience here at #e4pMCM: pfizer showing results from remote rep project! Go figure!! pic.twitter.com/8Lg6dMPpBX — Susanne Schäffer (@SusSchaeffer) September 17, 2014
Patient panel: it doesn't matter thru what channel we communicate - we have try the patients shoes #e4pMCM — Nataliya Andreychuk (@nataliaand) September 18, 2014
There's no denying that the main topic for discussion at the conference was around patient-centricity and the importance of finding out what is it that your customer needs, before designing a product or service for them.
|13th June 2019
Laura Holmes Haddad is a breast cancer survivor. She made the incredibly brave decision to participate in a PARP inhibitor precision medicine trial. Here, the author and precision medicine advocate tells her story and explains what industry needs to remember when treating cancer patients with precision medicine.
|7th June 2019
Blue Latitude Health speaks to Professor Gavin Giovannoni, key opinion leader and Chair of Neurology, Barts and The London School of Medicine and Dentistry, about his theories on brain health, the importance of a holistic approach to MS and why digital technology is the future of effective MS care.