Customer experience: shaping digital healthcare

Blue Latitude Health|16th September 2019

For many years the industry has promised to democratise healthcare through the invention of digital tools, which enable holistic care.

These services are designed to improve the customer experience. When designed well, they use data and analytics to facilitate better decision-making in the clinic and uncover deeper insights that can result in R&D breakthroughs. However, several barriers are preventing the potential of these tools from being realised.

In this issue of ‘Perspective’ we speak with industry experts to learn about the world of digital healthcare, and how pharma is beginning to utilise these modern technologies to enhance treatment and improve patient and stakeholder outcomes.

Download the magazine to learn:  

  • Why aren’t doctor’s using digital therapeutics?
  • Digital therapeutics and their impact on society
  • Designing a global digital patient services platform
  • How we should be rethinking electronic medical records
  • Digital nation: how Australia became digital health pioneers
  • The intelligent pill replacing insulin injections
  • How to enhance the lifecycle of your insight

If you would like to find out more about how we can help your brand to reach and engage with your customers in innovative ways, please get in touch with simon.young@bluelatitude.com

Five key trends in precision and personalised healthcare

Natasha Cowan|5th December 2019

Here, we deep dive into five of the key trends in precision medicine and personalised healthcare to explore how the healthcare industry is changing and how pharmaceutical and biotech companies can position themselves as leaders at the forefront of these exciting innovations.

read more

Why aren't doctors using digital therapeutics?

Guest Blogger|29th November 2019

The digital therapeutics market is set to reach almost $1 billion by 2026 as wearables and apps continue to play an important role in enhancing healthcare. However, adoption of these tools by healthcare professionals is comparatively low. Senior User Experience Consultant Stewart Anderson explains why.

read more

Launch Excellence 2020

Blue Latitude Health|18th November 2019

In this publication, we explore what makes a successful pharma launch from developing insight that drives behaviour change to lean launches and multi-indication launches, as well as an evaluation of the CAR-T market.

read more