Customer experience: shaping digital healthcare
|16th September 2019
For many years the industry has promised to democratise healthcare through the invention of digital tools, which enable holistic care.
These services are designed to improve the customer experience. When designed well, they use data and analytics to facilitate better decision-making in the clinic and uncover deeper insights that can result in R&D breakthroughs. However, several barriers are preventing the potential of these tools from being realised.
In this issue of ‘Perspective’ we speak with industry experts to learn about the world of digital healthcare, and how pharma is beginning to utilise these modern technologies to enhance treatment and improve patient and stakeholder outcomes.
Download the magazine to learn:
- Why aren’t doctor’s using digital therapeutics?
- Digital therapeutics and their impact on society
- Designing a global digital patient services platform
- How we should be rethinking electronic medical records
- Digital nation: how Australia became digital health pioneers
- The intelligent pill replacing insulin injections
- How to enhance the lifecycle of your insight
If you would like to find out more about how we can help your brand to reach and engage with your customers in innovative ways, please get in touch with simon.young@bluelatitude.com
Designing a global digital patient services platform
|22nd January 2020
Within our customer experience capability at Blue Latitude Health, our UX researchers and designers are tasked with understanding customer and client needs. Recently, a client required a centralised system to drive the development and deployment of data-driven patient services. Here, we explain the process of developing this platform.
Digital therapeutics and their impact on society
|14th January 2020
Head of Customer Experience Elisa del Galdo explores how healthcare technology can help chronic disease patients and asks what makes a good digital therapeutic?
Life with multiple myeloma - why I'm a lucky man living the dream
|18th December 2019
Multiple myeloma patient Bob Munro explains what it's like to live with the rare blood cancer and how his diagnosis led him on the journey of a lifetime – cycling from London to the Arc de Triomphe.