Customer experience: shaping digital healthcare

Blue Latitude Health|16th September 2019

For many years the industry has promised to democratise healthcare through the invention of digital tools, which enable holistic care.

These services are designed to improve the customer experience. When designed well, they use data and analytics to facilitate better decision-making in the clinic and uncover deeper insights that can result in R&D breakthroughs. However, several barriers are preventing the potential of these tools from being realised.

In this issue of ‘Perspective’ we speak with industry experts to learn about the world of digital healthcare, and how pharma is beginning to utilise these modern technologies to enhance treatment and improve patient and stakeholder outcomes.

Download the magazine to learn:  

  • Why aren’t doctor’s using digital therapeutics?
  • Digital therapeutics and their impact on society
  • Designing a global digital patient services platform
  • How we should be rethinking electronic medical records
  • Digital nation: how Australia became digital health pioneers
  • The intelligent pill replacing insulin injections
  • How to enhance the lifecycle of your insight

If you would like to find out more about how we can help your brand to reach and engage with your customers in innovative ways, please get in touch with simon.young@bluelatitude.com

Digital Nation: How Australia became a digital health pioneer

Jack Reinsfield|14th February 2020

Australia has adopted digital strategies to transform its healthcare system. We sat down with Rachel de Sain, who shares where, and how she contributed to improving digital health products and services in Australia to advance their nation to becoming one of the world's leaders in digital health.

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Rethinking Electronic Medical Records

Natasha Cowan|30th January 2020

EMR systems are far from perfect. Clinician and PhD candidate Dr. Pao takes us through his perspective on the system and how he aims to lead the way by solving the challenges when adopting this technology in a clinical setting.

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Designing a global digital patient services platform

Elisa del Galdo|22nd January 2020

Within our customer experience capability at Blue Latitude Health, our UX researchers and designers are tasked with understanding customer and client needs. Recently, a client required a centralised system to drive the development and deployment of data-driven patient services. Here, we explain the process of developing this platform.

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