Customer experience: shaping digital healthcare
|16th September 2019
For many years the industry has promised to democratise healthcare through the invention of digital tools, which enable holistic care.
These services are designed to improve the customer experience. When designed well, they use data and analytics to facilitate better decision-making in the clinic and uncover deeper insights that can result in R&D breakthroughs. However, several barriers are preventing the potential of these tools from being realised.
In this issue of ‘Perspective’ we speak with industry experts to learn about the world of digital healthcare, and how pharma is beginning to utilise these modern technologies to enhance treatment and improve patient and stakeholder outcomes.
Download the magazine to learn:
- Why aren’t doctor’s using digital therapeutics?
- Digital therapeutics and their impact on society
- Designing a global digital patient services platform
- How we should be rethinking electronic medical records
- Digital nation: how Australia became digital health pioneers
- The intelligent pill replacing insulin injections
- How to enhance the lifecycle of your insight
If you would like to find out more about how we can help your brand to reach and engage with your customers in innovative ways, please get in touch with simon.young@bluelatitude.com
In-progress treatments for COVID-19: an attempt to simplify things
|27th March 2020
Senior Associate Consultant, Manos Mastorakis, takes a look at a number of COVID-19 drugs that are already registered in clinical trials, providing analysis aiming to simplify the current landscape.
Why I became a multiple myeloma patient advocate
|6th March 2020
BLH speaks to MM patient advocate, Peter McCleave, to find out how he has fought to remain positive throughout his treatment journey while simultaneously leading a successful campaign to get more people to sign up to be a blood stem cell donor.
Enhancing the life-cycle of your insight
|28th February 2020
Pharmaceutical and healthcare companies invest a great deal of time and money in commissioning research to address their insight gaps. The process often results in suboptimal return on investment (ROI) due to faulty communication and inefficient documentation of insights. Amit Sheinholtz, Senior Associate User Experience Consultant and Elisa del Galdo, Head of Customer Experience discuss common pitfalls of the negative insight lifecycle and how to avoid them.