Healthcare Trends

At Blue Latitude Health, it’s imperative to our work that we stay on top of all the latest trends in healthcare. It’s also important that we let you know when we don’t buy into the latest thing – we’re not in the business of new for new’s sake.

Here you’ll find our honest commentary, articles, and resources around the trends that the healthcare and pharmaceutical industries are talking about.

Five key trends in precision and personalised healthcare

Natasha Cowan|5th December 2019

Here, we deep dive into five of the key trends in precision medicine and personalised healthcare to explore how the healthcare industry is changing and how pharmaceutical and biotech companies can position themselves as leaders at the forefront of these exciting innovations.

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Precision medicine at Blue Latitude Health

Blue Latitude Health|7th November 2019

At Blue Latitude Health we have identified 90+ insights about commercialising precision medicines. Check out our video to get a run down on three core components of the commercialisation and launch of precision medicines.

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Understanding the evolving CAR-T market

Ditte Funding, Maria Katsarou, Natasha Cowan|1st November 2019

In 2017 the approval of the first CAR-T treatment took the world by storm, transforming the way cancer is treated, but two years later more than 500 CAR-Ts are in development. So how can pharma ensure its product stands out from the crowd?

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UK vs US: what makes a successful immunisation programme?

Guest Blogger|3rd October 2019

Emily Macdonald calls on her experience as a public health nurse specialising in the prevention of infectious disease in both the US and UK, to explore the differences between immunisation programmes in the two countries. She explores the challenges, opportunities for improvement, and asks why vaccination rates are falling.

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Are we ready for an Alzheimer’s disease-modifying treatment?

Fadi Haddadeen|27th September 2019

Millions of people across the globe have Alzheimer’s disease and currently, there is no cure. But if a new therapy entered the market today, would healthcare systems be ready for it? Customer Experience Consultant Fadi Haddadeen explores this issue by mapping the patient and neurologist journeys.

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Customer experience: shaping digital healthcare

Blue Latitude Health|16th September 2019

In this issue of ‘Perspective’ we speak with industry experts to learn about the world of digital healthcare, and how pharma is beginning to utilise these modern technologies to enhance treatment and improve patient and stakeholder outcomes. 

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Making precision medicine a reality in Switzerland

Guest Blogger|13th September 2019

Blue Latitude Health interviews Professor Daniel Candinas to learn how the Bern Center for Precision Medicine is driving precision medicine in the Swiss healthcare system.

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The changing face of pharma in the precision era

Natasha Cowan|6th September 2019

Blue Latitude Health speaks to Nancy Brandt, a Senior Leader in Global Medical Information at a top 20 biopharma organisation. Here, she reveals what pharmaceutical companies need to do to prepare to bring precision medicines to market and how she is ensuring the patient is consulted every step of the way.

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Countering the anti-vax rhetoric

Jeannie Gibson|21st August 2019

More and more people in the western world are turning their back on vaccinations, but why is this? Senior Account Executive Jeannie Gibson explores the social, environmental and political issues surrounding this problem and reveals how pharma can help drive behaviour change.

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Empowered patients: shaking the foundations of healthcare

Blue Latitude Health|16th August 2019

Precision medicine represents a new paradigm in healthcare.This new approach to treating and preventing disease views the patient holistically, analysing their genes, environment and lifestyle, and using this information to make a more accurate treatment decision. Here we discuss the barriers, opportunities and potential outcomes of the precision medicine era in healthcare.

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