How we think - Archive
September 2014

Here are all the posts from the How we think section that were published in September 2014. If you don’t see the post you’re looking for here, try our search feature or looking in the tags index.

These archives are only from the How we think section, if you’re looking for the archive for our company news page, click here.

blue-latitude-health-ipad-millennials

What can Pharma learn from Millennials?

Mette Kudahl|4th September 2014

Understanding how behaviour and opinions are shaped is key in marketing. Senior Associate Consultant Mette Kudahl takes a closer look at how the much talked about millennial generation stands apart as a customer segment, and how their unique needs can impact your content strategy.

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How-to-be-an-MCM-Maverick

How to be an MCM Maverick

James Atherton|8th September 2014

Although most companies have espoused the Multichannel Marketing concept, the pharma industry still presents considerable scope for developing and optimising the promotional mix. Deidre Coleman from EyeForPharma sat down with Managing Consultant James Atherton to discuss.

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blue-latitude-heath-cupcake

#e4pMCM: the best bits from Twitter

Blue Latitude Health|18th September 2014

The EyeforPharma Multichannel Marketing Summit brought together pharma's marketing community, all keen to learn how to enhance their current multichannel startegy. We've been following #e4pMCM to bring you the best bits of the conference, as it happened on Twitter.

 

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introduction-to-sketchnotes

An introduction to sketchnotes

Blue Latitude Health|25th September 2014

During our Thursday sessions, our bi-weekly knowledge sharing sessions, CX Consultant Anna talked about the fundamentals of sketchnoting. Sketchnotes are not just doodles, they're a visual representation of ideas, data maps, wireframes or anything you want. It's an easy way to make your text heavy notes more engaging and visually appealing. 

 

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