How we think - Archive
October 2017

Here are all the posts from the How we think section that were published in October 2017. If you don’t see the post you’re looking for here, try our search feature or looking in the tags index.

These archives are only from the How we think section, if you’re looking for the archive for our company news page, click here.

How do you define a biotech company?

David Cooney|6th October 2017

We ask if the defnition of biotech needs updating as big pharma turns its research and development aims to biological therapies.

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Achieving deep understanding of healthcare customer behaviour

Martine Leroy|18th October 2017

In part one of a series on customer insight and behaviour change, Martine Leroy reveals a behaviour framework for gathering sharp insights used to help brand managers and marketers achieve their business goals and create a customer-centric strategy. 

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Global customer research in healthcare: 10 tips for capturing insights that matter

Martine Leroy|26th October 2017

What makes a strong brand? One global core coupled with sensitivity to regions and countries. In part two of our series on customer insight and behaviour change, we share our tips on optimising global customer research projects to ensure you get the balance right in an efficient way.

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