How we think - Archive
October 2014

Here are all the posts from the How we think section that were published in October 2014. If you don’t see the post you’re looking for here, try our search feature or looking in the tags index.

These archives are only from the How we think section, if you’re looking for the archive for our company news page, click here.

Empowerment-Marketing-Helping-Thomas-blue-robot

Empowerment Marketing: Helping Thomas

Martine Leroy|2nd October 2014

According to the World Health Organisation (WHO) around 30-50% of patients do not take their medicines as prescribed. Head of Insight Martine Leroy talks through a case study with a non-adherent patient, Thomas, and how empowerment marketing can help change his behaviour.

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How-to-move-your-organisation-into-a-cross-channel-world

How to move your organisation into a cross-channel world

Anna Tamasi|14th October 2014

CX Consultant Anna Tamasi attended Julie O'Donnell and Tim White's talk on 'How to move your organisation into a cross-channel world' at the recent Eyeforpharma Multichannel Marketing Summit in London. Anna learned more about their partnership approach with brands, the engagement across all departments, and how this has been their key success factor.

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