How we think - Archive
October 2013
Here are all the posts from the How we think section that were published in October 2013. If you don’t see the post you’re looking for here, try our search feature or looking in the tags index.
These archives are only from the How we think section, if you’re looking for the archive for our company news page, click here.
Why your multichannel strategy isn't delivering results
|17th October 2013
Pharma are investing in developing multichannel strategies now more than ever before. However, companies are finding that their strategies don’t deliver the results promised by this new approach to customer engagement. Here are three reasons why that might be.
Make things simple for your customer – it’s not hard
|21st October 2013
An overview of the simple rules that the Government Digital Service used to develop the new gov.uk website - a user-centred approach to creating a joined-up digital service to serve a diverse population. (From their Festival of Marketing 2013 talk.)