How we think - Archive
May 2016

Here are all the posts from the How we think section that were published in May 2016. If you don’t see the post you’re looking for here, try our search feature or looking in the tags index.

These archives are only from the How we think section, if you’re looking for the archive for our company news page, click here.

Delivering-better-edetail-ucd-methodology-Blue-Latitude-Health-blueprints

Delivering a better eDetail: Strategy-led user-centred methodology in practice

Stuart Goodman, Anna Tamasi|6th May 2016

It's not easy to design solutions that meet the needs of a wide range of business and customer stakeholders in healthcare and pharma. Adopting a user-centred methodology, however, can help us to define the problem, design the solution, and deliver engaging assets. Stuart Goodman and Anna Tamasi use an eDetail example to show us how.

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market-intelligence-versus-design-intelligence-nesting-heads-orange-black

The difference between market intelligence and design intelligence

Elisa del Galdo|12th May 2016

In this article, Head of Customer Experience Elisa del Galdo talks us through how market and customer research differ, and in which situations you would use one over the other.

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immunotherapy-perspective-magazine-blood-cells-Blue-Latitude-Health

The special immunotherapy edition of Perspective magazine is live

Blue Latitude Health|19th May 2016

Blue Latitude Health have worked with four of the eight immunotherapies currently approved by the FDA, so we've pooled our expertise across the different capabilities to give you a clear view on the fourth pillar of care in oncology.

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experience-design-physical-space_Blue-Latitude-Health_windowed-green-space-indoors

Experience design of physical spaces: a human-centred approach

Anna Tamasi|25th May 2016

Good user experience (UX) design considers how people feel about products and services and caters for their needs – and space design works exactly the same way. In this article, Consultant Anna Tamasi highlights the key considerations and best practices for spatial design from a user experience design perspective.

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Blue_Latitude_Health-Role-of-empathy-in-design

The role of empathy in the design of products and services

Peter Timmer|31st May 2016

In this article, Customer Experience Consultant Peter Timmer talks through what it means to design with empathy for the customer, and why it produces better products and services for pharma and healthcare.

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