How we think - Archive
May 2015

Here are all the posts from the How we think section that were published in May 2015. If you don’t see the post you’re looking for here, try our search feature or looking in the tags index.

These archives are only from the How we think section, if you’re looking for the archive for our company news page, click here.

WIRED-Health-2015-Blue-Latitude-Health

WIRED Health 2015: Key themes and takeaways

Blue Latitude Health|14th May 2015

James and David from the Blue Latitude Health Strategy team attended WIRED Health 2015, and reported back on what they thought the most exciting and relevant takeaways were for pharma and marketing.

read more

pill-organiser-photo-Flickr_user_quinnanya

How do you solve a problem like non-adherence?

Elisa del Galdo|18th May 2015

Recent research from the World Health Organisation and the Mayo Clinic on the impact of (and influences on) a patient’s ability to adhere to their treatment regime has shown that an astounding amount of patients do not follow or complete their treatment as prescribed. Head of Customer Experience Elisa del Galdo looks at the factors around patient non-adherence and how pharma can help to solve the problem.

read more

design-social-media-within-abpi-older-man-laptop-photo-Flickr_user_nosha

How to design patient services with social media within the ABPI code guidelines

Craig Moore|20th May 2015

In this blog, Senior Consultant Craig Moore, from the Blue Latitude Health Strategy team, discusses the application of the ABPI Code, including incorporating social media into digital patient services.

read more

patient-personas-non-adherence-blue-latitude-health

How do you solve a problem like non-adherence? (Part II)

Elisa del Galdo|28th May 2015

Following her previous piece on patient medical non-adherence, Head of Customer Experience Elisa del Galdo takes a look at the different patient personas that emerge during the diagnosis and treatment pathway. Download her sketchnote of the three personas and read about how to design services for unengaged patients.

read more