How we think - Archive
March 2017

Here are all the posts from the How we think section that were published in March 2017. If you don’t see the post you’re looking for here, try our search feature or looking in the tags index.

These archives are only from the How we think section, if you’re looking for the archive for our company news page, click here.

Influencer mapping

Influence mapping to improve the efficiency and effectiveness of your messaging

Pany Koizi|1st March 2017

As companies work to find innovative marketing techniques to cut through the noise, influence mapping has seen an increase in popularity. Associate Consultant Pany Koizi talks through how to get the most out of the influence mapping process.

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Black and white - elderly man - face - Blue Latitude Health

Caring for prostate cancer patients

Frances Peters|15th March 2017

Although not without its challenges, the appropriate care and support available to patients with prostate cancer is gradually evolving. Associate Consultant Frances Peters takes a look at the issues and concerns facing the caregivers of those with prostate cancer. 

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target-precision-medicine-healthcare-professional-darts

Precision medicine and the changing role of the healthcare professional

Ditte Funding|23rd March 2017

The growth of precision medicine introduces a shift away from treating the population as a whole, to treating each patient as an individual. How does this change the role of the healthcare professional (HCP) in the patient journey? Associate Consultant Ditte Funding discusses challenges and opportunities.

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Introducing_orello_Janssen

Using service design to improve patients’ quality of life

Eimear Power|29th March 2017

Customer Experience Consultant Eimear Power talks through the process of developing Orello, a service for metastatic prostate cancer patients and their loved ones, in collaboration with Janssen.

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